About Know Your Own Bone

A data-informed resource for cultural executives

Data and analysis for visitor-serving organizations from IMPACTS Experience

Welcome to Know Your Own Bone!

This website shares ongoing research and analysis from IMPACTS Experience about how potential visitors to museums and performing arts organizations think and behave.

Know Your Own Bone began in 2009 as a blog focused on audience engagement trends in museums. After publisher Colleen Dilenschneider was offered a position with a predictive technology and market research firm in 2011, she was granted permission to continue to share some of the firm’s nonproprietary data on this site. This website helped lead to the development of a new branch of the company, IMPACTS Experience.

Now, Know Your Own Bone is becoming KYOB+, a subscription for individuals, teams, and organizations. This evolution brings opportunities to go deeper, ask bigger questions, and connect more directly with all of you. Become a subscriber to get full access to high-quality, representative data twice a month with in-depth explorations of trends for marketing, education, and more, as well as opportunities to connect directly with IMPACTS Experience through virtual question-and-answer sessions.

“Do what you love. Know your own bone; gnaw at it, bury it, unearth it, and gnaw at it still.”

– Henry David Thoreau

From broad sector research to regional analysis to data specific to your organization, choose the level that works best for you.

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I am the publisher of this website and Founder & Managing Member at IMPACTS Experience. I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations.