2025 & 2026 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)

What might cultural organizations expect in terms of attendance in 2025 and 2026? Here’s the data.

Read on for the expected attendance levels for 2025 and 2026, quantified individually by organization type for aquariums, art museums, botanical gardens, children’s museums, history museums, natural history museums, science museums, zoos, orchestras, theaters, and other performing arts entities.

Though the tumult of the 2024 election cycle is finally behind us, the unforeseen happenings of 2025 didn’t waste any time getting started. From waiting with baited breath for what thankfully turned out to be a...