The Power of Staff Interactions: Which Ones Increase Guest Satisfaction Most? (DATA)

Interactions with staff or volunteers at a museum or performing arts organization have the power to either make or break a guest’s experience. But just how important are these interactions, and what kinds of interactions have the biggest impact?

Here’s the data segmented for exhibit-based and performing arts organizations.

 It’s no secret that guest satisfaction matters for museums and performing arts organizations. Research shows that higher guest satisfaction ratings correlate with repeat attendance, likelihood to endorse an organization, likelihood to support an organization, and an organization’s overall ability...