It’s no secret: Cultural organizations need to engage new audiences - but there's an opportunity to celebrate.
Cultural organizations such as zoos, aquariums, museums, and performing arts entities are still struggling to successfully engage more diverse audiences. Although the US population has grown by 7% in the last ten years, the percentage of people in the US who have visited a cultural organization has decreased 2.7%. Simply put, cultural organizations are not keeping pace with population growth. To make matters worse, expenses are outpacing revenues within the cultural industry. These trends aren’t good. In fact, they’re rather...Sign in to KYOB+
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