Who Visits Cultural Organizations – And Who Is Interested in Visiting, But Doesn’t (DATA)

Here are the profiles that cultural organizations need to see.

Did you know that US millennials who visit cultural organizations tend to be online shoppers, are 4.3x more likely to have a college degree than the average American, and dine out more than twice per week? Let’s talk about the top attributes of people who attend cultural organizations – such as museums, zoos, aquariums, symphonies, theater performances, botanic gardens, and historic sites. At IMPACTS, we call these folks high-propensity visitors, and they are the people who have the demographic, psychographic, and behavioral attributes that indicate an increased likelihood...