An organization’s social media initiatives are every bit as important for the membership department as they are for the marketing team when it comes to the long-term solvency of your organization.
It’s not news that social media is an every-department job, but changes in Facebook algorithms seem to have increased the desire to develop social media postings that go “wide” with reach instead of “deep” with constituents. This distraction of focusing on the quantity of those engaged instead of the quality of engagement is hurting organizations – and may be particularly challenging for membership and development...Sign in to KYOB+
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