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youtube

The 40 Most Viewed YouTube Videos from US Zoos, Aquariums and Museums

This post contains 20 embedded YouTube Videos. If you are receiving this article via email, please consider visiting this article on Know Your Own Bone in  order to play the videos. 

Social media video sites such as YouTube and Vimeo can be critical tools for nonprofits looking to encourage engagement regarding their mission and brand. This is no different for zoos, aquariums, and museums (ZAMs). In fact, with the double bottom line of spreading a mission and “pushing the gate,” these videos aim to serve a dual function. With the rise of Pinterest and a Facebook shifting its focus to prioritize engaging content, it seems as though we may be at a turning point with the way that we use social media. In other words, ZAMS may find themselves producing more and more organic and/or creative, timely videos than they have in the past.  We may be in the midst of this trend. Just check out the creative online initiatives that ZAMs took up for the 2011 holiday season.

In order to keep a pulse on YouTube views and subscribers in the ZAM community, I have compiled the “most viewed” videos from several institutions, which I chose by popular vote and visitation. While there are several similarities among the list in terms of type of videos with significant viewership, there is no magic formula for a popular video. I have compiled viewership information from twenty leading zoos, aquariums and museums. Here are the ZAMs that I monitored, in order of their number of subscribers (with links to respective YouTube channels):

Method: How did I decide this list? Recently, 10best.com held an open, online voting competition which allowed web users to vote for their top-ten favorite zoos, aquariums, and museums. I included #1 – #5 from the list of zoo, aquarium, and museum winners. Because this competition can be easily rigged by stakeholders, I also included a few of the most visited US museums that are recognized globally (MET, MoMA, ect), and I also added the San Diego Zoo and WCS in order to represent the highest-visitation zoos. I only recorded the top two most-viewed videos for each institution to prevent one organization from dominating this list and to provide a more inclusive overview. A thing to keep in mind while viewing these videos: while YouTube views provide an indication of the spread and share of a message/video, an institution’s subscribers (or, self-identified folks signing up to be kept in the loop on that organization’s video happenings), indicate a higher level of evangelism than views alone. In other words, subscribers (above) are a better score-keeper for folks looking to “rank” these organizations.The following article features YouTube videos from the organizations on this list based upon this methodology- It is not inclusive of all ZAMs and does not necessarily represent the ZAMs with the most views.

Of these institutions, chosen by popular vote and visitation, here is a countdown the YouTube videos that had the most views as of Sunday, March 4th, 2012: 

20. Tour the Georgia Aquarium (110,855 views)

Promotional video for the Georgia Aquarium

19.Primordial Soup with Julia Child at the Smithsonian National Air and Space Museum (119,627 views)

“Julia Child cooks up a batch of primordial soup and explains how these simple ingredients produce amino acids – the building blocks of life. This video played in the Smithsonian National Air and Space Museum’s Life in The Universe gallery from 1976 until the gallery closed.”

18. Stadivari Violin, “The Antonius,” Played by Eric Grossman at the Metropolitan Museum of Art (127,659 views)

This video features Eric Grossman performing the chaconne from JS Bach’s Partita no. 2 in D minor on a violin made by Antonio Stradivari in 1717.

17. A Day at Shedd Aquarium (146,026 views)

Promotional and informational video regarding a trip to the Aquarium. “Charting your course to a fabulous day at Shedd can be smooth sailing! We want to make it easy for you to plan your visit. From ticket prices to directions to daily dive times, visit www.sheddaquarium.org to connect you to all the information you need to come face-to-fins with the fun stuff.”

16. Fantasea at Shedd Aquarium (164,404 views)

Official trailer for “Fantasea” which premiered in October of 2009 at Shedd Aquarium. “Dolphins soar, belugas dance, and penguins parade in Fantasea, the new aquatic show at Shedd”

15. Cute Baby Sea Otters at Monterey Bay (223,852 views)

This video of baby sea otters at Monterey Bay Aquarium discusses the Aquarium’s Sea Otter Research and Conservation Program.

14. Seahorses Mating from the National Aquarium (233,026 views)

“Did you know it’s the male seahorse that becomes pregnant and delivers the baby seahorses? See how the female transfers the eggs to the male!” This risqué video was created as a Valentines Day promotion for special couple’s packages in 2011.

13. Pallas Cats at the Prospect Park Zoo (246,351 views)

“They may look like the fattest felines you’ve ever seen, but the Prospect Park Zoo’s new pair of Pallas cats, Nicholas and Alexandra, aren’t full on lasagna—they’re built for the chilly climate of central Asia.”

12. Freshwater Otter Plays the Piano at Monterey Bay Aquarium (254,925 views)

“Dua, an Asian small-clawed otter at the Monterey Bay Aquarium, plays the piano as a behind-the-scenes enrichment. This activity was created to give Dua something interesting to do and extend his feeding time, while showing off his species dexterity.”

11. Tim Burton MOMA Spot (270,928 views)

Promotion for the Tim Burton exhibit on view at MoMA November 22, 2009-April 26, 2010

10. Beco’s Tub Toy at the Columbus Zoo (276,898 views)

“So what kind of toy do you give a 600 pound baby elephant? How about a 2-foot round blue plastic ball? Enrichment items such as Boomer balls are commonplace in zoos today. These toys and activities add variety and exercise to the animals lives and help to encourage their natural behaviors. As for Beco and his Boomer Ball that enrichment has double benefits it also helps mom Phoebe get a break from looking after 600 pounds of bouncing baby elephant energy.”

9. Jell-O Enrichment for Squirrel Monkeys at the Bronx Zoo (332,503 views)


“In the Bronx Zoos Monkey House, squirrel monkeys receive a holiday treat unlike anything they’ve seen-or felt-before. Keepers offer them Jell-O with blueberries, a jiggly concoction that immediately stimulates their foraging instincts.”

8. Kookaburra Calls at the Cincinnati Zoo (416,869 views)

“The Kookaburra has one of the most identifiable calls of all birds. The Cincinnati Zoo has one trained for its Wings of Wonder bird show, to call on cue.”

7. Otter Pups Swim Lesson at the Columbus Zoo (667,013 views)

“Otter pups arent born with any innate knowledge of how to swim or handle themselves in the water. And since otters depend on water to survive, mom has to teach her babies how to be as home in the water as they are on land. In March, Audrey, the Zoos North American river otter female, gave birth to three healthy male pups. At around 30 days old, the pups are strong enough to begin their swimming lessons although sometimes, theyre not the most enthusiastic students much like kids everywhere.”

6. Voice Piece for Soprano & Wish Tree at MoMA. Summer 2010 by Yoko Ono (802,659 views)

A video of Yoko Ono performing in conjunction with the exhibition Contemporary Art from the Collection at the Museum of Modern Art. The exhibition was on view through May 9, 2011.

5. Cheetah Sets Record at Cincinnati Zoo (812,604 views)

“Many have asked why our cheetah only averaged 36.5 mph. This was a run based on time, not top speed. A sprinter can be faster than another but if he stumbles and doesn’t finish it doesn’t matter. There is a cheetah in South Africa, Zaza who will be doing the same thing in October to try to beat Sarah. The cheetahs are starting from zero, not full speed because that’s how the previous time of 6.19 seconds was set. The previous rules also stated that the record was based on 3 runs, so even though we are sure Sarah can run faster we don’t get a redo. People have also commented on the lure not being far enough ahead, if the lure gets to far away the cheetah will stop, not wasting energy on something it can’t catch.”

4. Baby Hippo Ballet at the San Diego Zoo (888,474 views)

This video is simple, organic, short, and has an outstanding number of views. The popularity of this view may illustrate that simplicity (without too many bells and whistles) can go a long way.

3. Baby Elephant Born at the San Diego Safari Park (923,340 views)

On March 11, 2007 17-year-old African elephant Litsemba gave birth at the Safari Park. This video shows the little guy and features commentary from staff experts.

2. Science Bulletin: Whales Give Dolphins a Lift from the American Museum of Natural History (1,559,880 views)

This video is also from the American Museum of Natural History. “Many species interact in the wild, most often as predator and prey. But recent encounters between humpback whales and bottlenose dolphins reveal a playful side to interspecies interaction. In two different locations in Hawaii, scientists watched as dolphins “rode” the heads of whales: the whales lifted the dolphins up and out of the water, and then the dolphins slid back down.”

1. The Known Universe by the American Museum of Natural History (9,856,645 views)

This video by the American Museum of Natural History takes viewers from the Himalayas through our atmosphere and the inky black of space to the afterglow of the Big Bang. Every star, planet, and quasar seen in the film is possible because of the world’s most complete four-dimensional map of the universe, the Digital Universe Atlas that is maintained and updated by astrophysicists at the American Museum of Natural History. This film was created by the Museum as part of an exhibition,  The film, created by the Museum, is part of an exhibition: Visions of the Cosmos: From the Milky Ocean to an Evolving Universe, at the Rubin Museum of Art in Manhattan

Most Viewed YouTube Videos from US Zoos, Aquariums and Museums: #21 through #40

21.  Moving the U-505 Submarine. Museum of Science and Industry- 107, 841 views. Over several days, the team guided the U-505 submarine 1,000 feet to its new home. From the Museum of Science and Industry in Chicago

22. September 11 FAA Closure of US AirspaceSmithsonian National Air and Space Museum – 99,037 views. This animation was created by NASA using FAA air traffic control data from September 11, 2001. It shows the rapid grounding of air traffic across the US, and redirection of incoming international traffic, in response to the 9/11 terrorist attacks.

23. Sharks Invade Georgia Aquarium. Georgia Aquarium – 86,544 views. A video celebrating the Aquarium’s new sand tiger sharks.

24. The Harvesters. Metropolitan Museum of Art – 83,823 views. Metropolitan Museum staff members discuss The Harvesters (19.164) by Pieter Bruegel the Elder with producer Christopher Noey.

25. See what wonders await you at the National AquariumNational Aquarium – 78,518 views. Promotional video of the Aquarium experience.

26. Ford Model T Assembly Line. The Henry Ford Museum – 64,472 views. Opens with shields and running boards being positioned and secured, followed by views of Highland Park workers on the assembly line assembling the Ford Model T. Includes crane lowering chassis to body, securing the fenders, installing the radiator, placing the hood, installing and filling the gas tank, assembling the dash, and attaching wheels and tires. Close-ups of engine, transmission, starting button, and generator. In closing, a Model T is driven on a deeply rutted road.

27. Jellyfish Gallery Video Preview. Newport Aquarium, Cincinnati – 38,861 views. The Jellyfish Gallery contains eight tanks containing hundreds of these amazing creatures, as well as new, fun interactive elements and state-of-the-art displays.

28. The Hope Diamond. Smithsonian National Museum of Natural History – 34,584 views. “45.52 carats – The Hope Diamond–the world’s largest deep blue diamond–is more than a billion years old. It formed deep within the Earth and was carried by a volcanic eruption to the surface in what is now India. In 1958, Harry Winston donated the Hope Diamond to the Museum, and it now belongs to the people of the United States.”

29. QuadricycleThe Henry Ford Museum – 28,108 views. A video of a man riding a quadricycle in Greenfield Village.

30. MEanderthal. Smithsonian National Museum of Natural History – 22,511 views “Try morphing yourself backward in time with MEanderthal, the Smithsonian Institution’s first-ever mobile app. You might be surprised when you see your face transformed into the face of an early human.”

31.  Month at the Museum Finalist: Kate McGroarty. Museum of Science and Industry- 18,545 views. This was Kate’s original audition video for the museum’s first, famous Month at The Museum initiative.

32. Tree Kangaroo Feeding. Saint Louis Zoo -18,132 views. In this soundless video, “Zookeepers use target training with Matschie’s tree kangaroos Kasbeth and her 1 ½ year old son Teptep. The ‘roos are given treats when they touch their nose to the object on the end of the target. Training is enrichment for the animals and gives the keepers the opportunity to observe each animal closely.”

33. Tree Kangeroo JoeySaint Louis Zoo – 16,684 views. “A little Zoo present has popped up just in time to give a pounce of holiday cheer! “Nokopo” (pronounced NOH-koh-poh), a female Matschie’s tree kangaroo joey, has begun poking her head out from within her mother’s pouch at their habitat in Emerson Children’s Zoo at the Saint Louis Zoo in December, 2010.”

34. Lego Master Builder at Work. Children’s Museum of Indianapolis – 14,713 views. Speed video. of builders creating a castle for The Children’s Museum of Indianapolis traveling exhibit – Lego Castle Adventures. The museum’s second most popular video is similar.

35. A King is Born. Newport Aquarium, Cincinnati – 13,303 views. “After the announcement of three new Gentoo chicks last month, Newport Aquarium revealed another hatching: a King penguin chick was hatched at the Aquarium. Making it noteworthy, this King chick is a second-generation Newport Aquarium penguin. Its parents were both born at the Aquarium four years ago.”

36. Polar Slide. Phoenix Zoo – 4,938 views. ” 200 Feet of Excitement. The Phoenix Zoo and Summit Adventure Systems bring you simulated snow technology created by Neveplast in Italy. The surface is used by professional skiers and snowboarders in Europe to train in the off-season. We are the first zoo in the world to have this technology and we’re very excited about it! The Polar Slide is fun for all ages! It’ll have you and your kids smiling the entire way down the 200 foot track!”

37. Bear. Oklahoma City Zoo - 3,428 views. Promotional video to visit the bears at the Oklahoma City Zoo.

38. Lion. Oklahoma City Zoo – 3,385 views. Promotional video to visit lions at the Oklahoma City Zoo.

39. Journey Tribute Band. Children’s Museum of Indianapolis – 2,343 views. ” Frontiers, the nation’s top Journey Tribute Band, helped us kick off our rockin’ summer at the opening of Rock Stars, Cars, and Guitars!”

40. Meerkat PSA. Phoenix Zoo -1,846 views. “A little Zoo present has popped up just in time to give a pounce of holiday cheer! “Nokopo” (pronounced NOH-koh-poh), a female Matschie’s tree kangaroo joey, has begun poking her head out from within her mother’s pouch at their habitat in Emerson Children’s Zoo at the Saint Louis Zoo in December, 2010. “

Posted on by colleendilen in Branding, Community Engagement, Marketing, Museums, Nonprofit Marketing, Nonprofits, Social Media 4 Comments

41 Ways Museums Are Merging Social and Tech to Engage Audiences

In preparation for the IMLS webinar series- Connecting to Collections- I’ve been thinking about some of my favorite ways that museums are merging social and tech to engage audiences. Part of the series, Using Social Media to Tell Your Collection’s Stories,  will take place from 2:00pm to 3:30 pm EDT on Thursday, October 28th, 2010. I’m pleased to be serving as commentator, and working with presenter Nancie Ravenel (@NancieRavenel) of the Shelburne Museum. This series is free and you can register here to learn more about how museums are utilizing social and technological elements of communication to engage audiences and stay ahead of the curve.

Technology is a powerful tool for cultivating community, and the merging of social and tech in museums is occurring more and more frequently. Here are my 41 favorite examples of museums building social capital through social media and technological endeavours.

Let’s start with some museums that are making the most of social media and online community engagement’s most powerful and basic building blocks:

1. Twitter. Are you following The Women’s Museum on Twitter yet (@TheWomensMuseum)? This is just one museum. There are over 871 museums on twitter.

2. Facebook. The California Science Center gets visitors involved by featuring a Fan Photo Of the Week on their Facebook page. Simple, yet effective.

3. YouTube. The Renaissance Society has its own YouTube Channel that allows folks to access gallery talks and events after they’ve happened. In fact, a lot of museums have YouTube channels.

4. Flickr. Which museums are using Flickr as a valuable photo sharing resource and a way to communicate with visitors? Here’s a taste.

5. Website. Have you noticed how many of the nation’s most visited museums feature social media information above the fold on their homepage?

6. Social Media Pages. The Art Institute of Chicago has a whole page devoted to social media and interactivity. So do many other museums, like the Smithsonian (well, they have many pages….)

7. Blogging. A crew of professional sailors teamed up with Pacific Science Center educators to sail Around the Americas. Good thing they’re so social; they used a blog to take us along for the ride.

8. Mobile Applications. The Walker Art Center in Minneapolis hosts Art on Call, which allows you to listen to tours on your cell phone. A lot of other museums offer this feature. MoMA was ahead of the curve when they created a mobile app for audio tours in 2008. They’ve recently revamped the app.

9. Foursquare. Become the Foursquare Mayor of the Vancouver Police Museum, and you and a guest receive free admission AND a 25% discount in the gift shop.

10. Virtual Conferences. The American Association for State and Local History made their annual conference accessible to folks who could not get to Oklahoma City this September by putting some of their best (in my humble opinion) conferences online in an interactive format.

Museums are taking interaction even further and building upon Twitter, Facebook, YouTube, Flickr, mobile applications and web-based platforms. Check out these initiatives, competitions, and downright cool ideas (in no particular order):

11. Looking for a short-cut to becoming a museum-displayed photographer? The Denver Art Museum gives community members prime gallery realty by featuring a Flickr Cascade Installation that displays photos of the museum taken by Flickr users. Even cooler? They give proper attribution to each photographer.

12. Mixing social and tech isn’t just for older folks. The Walters Art Museum gets families talking by highlighting an interactive game featuring their lovable mascot: Waltee’s Quest: The Case of the Lost Art.

13. Please just visit the Adobe Museum of Digital Media. No need to take off your PJs or put your shoes on.

14. This list would be silly if it didn’t include the Museum of Science and Industry’s Month at the Museum. Out of 1,500 applicants, Kate has been chosen by project judges and the public to spend a full month living in the museum.

15. Now this is super sneaky. Three cheers to the International Spy Museum for creating themed geocaching adventures with a fun twist.

16. The Contemporary Jewish Museum melds art, technology, and Judaism through their new LINK initiative which bringing in monthly speakers to explore the intersection of Judaism and new technologies. I love this post about Jaron Lanier’s talk.

17. I could go on forever about how the rock stars at the Brooklyn Museum engage audiences through social media. But I’ll just give you this example. Oh! And 1stFans must be included. Okay. Done.

18. Combining Twitter and Flickr to engage visitors in science education? It’s no problem for the Museum of Life and Science in North Carolina. They created NameThatZoom- an interactive game moderated by the museum in which folks are shown flickr photos and challenged to identify those photo via twitter using the #namethatzoom hashtag.

19. Remember playing capture the flag as a kid? Try playing it as an alternate reality game at… (are you ready?)… The Smithsonian American Art Museum.

20. Meet SCREENtxt, a real-time live text messaging and photo streaming location-based social network created by The Mattress Factory and updated/created by museum visitors. Get confused there? Their blog helps explain. Oh, and I cannot forget The Mattress Factory’s iConfess!

21. Did you know that on September 1, 2010 over 340 museums took part in Ask a Curator Day on twitter and #askacurator became a trending topic?

22. If you’re a tech tinkerer, you can’t really beat tinkering at the Maker Faire in Detroit at The Henry Ford- the birthplace and showplace of one of the world’s most famous tinkerers.

23. Like to babble about art (or rather, babble about cool videos about art)? A lot of us do. And we do that on ArtBabble, thanks to these museums.

24. The planned hijack of LACMA’s twitter account by The Office star, Rainn Wilson, could easily have been called “Operation: Who’s stuffy? Not This Art Museum.”

25. When art museum directors at the Indianapolis Museum of Art and the New Orleans Museum of Art talk trash regarding the Superbowl, everybody wins.

26. The Skirball Cultural Center’s lovely Build a Better World Project encourages you to share how you are making the world a better place via Facebook, and hopes you’ll pass the message along using small decorated tokens as powerful community symbols.

27. The Smithsonian National Museum of American History tapped into talent by conducting a YouTube competition (O Say Can You Sing) featuring folks signing the National Anthem.  The winner (out of over 800 entries) got to sing the anthem at the museum and at the Baltimore Orioles vs. Atlanta Braves game on Flag Day. Check out the winners contest entry below:

28. Want to see something cool? Try making The Getty’s Augsburg Display Cabinet and experience augmented reality at it’s best. As it is, this project may be high on the tech and low on the social aspect. But trust me, you’ll want to show a friend.

29. If it weren’t for twitter and YouTube, so many folks wouldn’t know about “Those About to Die, We Salute You,” the downright awesome staged battle featuring warriors represented by The Queens Museum of Art (the hosts), Brooklyn Museum, The Bronx Museum, and El Museo del Barrio.

An image from the battle. Click for more photos and video.

30. This is the public wiki for the Smithsonian’s Web and New Media strategy process. Prepare to learn.

31. Folks at The Autry created Trading Post, a site to facilitate conversation between the museum and its visitors regarding current events.

32. One of the most powerful and important jobs of museums is storytelling. Please check out Culture Shock, a site full of digital stories by people in the North East of England.

AMNH's new application allows you to share museum findings on social media.

33. The Australian Center for the Moving Image has created Generator, a “creative studio space for teachers and students to explore exemplary work by their peers and industry professionals. Comment, tag, and share creative work and education resources.”

34. The Auckland Museum’s Hybridiser is an interactive kiosk where visitors can create their own orchards and then share them with folks in their social networks.

35. The American Museum of Natural History’s new mobile application, Explorer, has many highlights. My favorite? It allows you to easily share finds in the museum with your own networks on Facebook or Twitter.

36. Open Museum is like “Facebook meets Blogger and Flickr for the visual arts.”

37. Could you inspire America in six words or less? The National Constitution Center asked folks to aid Barack Obama in their project, Address America.

38. We’ve covered that there are over 871 museums on twitter… but I don’t think I mentioned that museum artifacts are hitting the social media space, too– and making folks laugh in the process.

39. Follow treasure maps, decipher codes, uncover hidden objects- The Smithsonian American Art Museum’s multimedia scavenger hunt, Ghosts of a Chance, is downright cool.

40. The Guggenheim says YouTube videos may be art. In fact, they took the time to go through 23,000 video submissions to create a short list of videos to be featured in the museum.

41. The Virtual Museum of Canada allows visitors to create their own museum and point members of their online networks to the collection.

Do you know of a cool way that a museum is merging social and tech that you think belongs on this list? Please feel free to comment with additions below. Please feel free to provide links!

* Photo credits: Top image from www.ieplexus.com/blog/

Posted on by colleendilen in Community Engagement, Generation Y, Marketing, Museums, Nonprofits, Social Media, Technology, The Future 13 Comments