Know Yourself: The (Often Forgotten) Key To a Successful Social Media Strategy

Don't even think about creating a social media strategy without having your brand vetted by leadership first.  It’s a smart Read more

The Value of Shared Experiences Within Cultural Organizations (DATA)

Exhibit and program content is important, but visitors who have the best experience aren’t the ones that come for Read more

Mission Motivated vs. Transaction Motivated Members: What Your Cultural Organization Needs To Know (DATA)

Data suggest that members to cultural organizations often fall into one of two categories – and the categories tell Read more

On Museum Layoffs: The Data-Informed Importance of Marketing and Engagement Departments

Need to increase support for your cultural organization during tough times? It is counterproductive to instinctively cut marketing and Read more

What Wealthy Donors Consider Before Making a Gift Greater Than One Million Dollars (DATA)

It isn’t necessarily your organization’s mission that matters most to ultra-wealthy donors… Some data sets are worth going over twice Read more

Attracting Diverse Visitors: Cultural Organizations Overlook The Most Important Factor (DATA)

Organizations mistakenly identify underserved audiences based more on ethnicity and race than what these audiences consider their most distinctive Read more

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