Millennial Values Do Not Change With Age: What Cause Durability Means For Cultural Nonprofits (DATA)

Data suggest that a popular excuse for cultural nonprofits failing to innovate – namely, that the values of millennials Read more

Six Ways Personalization Trends Are Affecting Museums and Cultural Centers (DATA)

The personalization trend is here. And it’s affecting nearly everything visitor-serving organizations do.   Once in a while – usually when Read more

Visitation to Increase if Cultural Organizations Evolve Engagement Models (DATA)

Attendance to cultural centers is on the decline, but data suggest that forward-facing organizations may see improvements by 2020. Read more

Group Tour Interest in Decline: Why Museums Should Invest Elsewhere (DATA)

Investing in attracting tour groups is an increasingly futile endeavor for museums. Here’s the data and what to do Read more

The Evolution of Nonprofit Leadership: We Need More Conductors

Nearly everything has changed in today's digital world - including the most important duties of executive leaders in successful Read more

Audience Acquisition: The Cost of Doing Business for Visitor-Serving Organizations (DATA)

Here it is: the data-informed equation for how much money organizations should be spending in order to maximize opportunities Read more

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