Three New Realities for Cultivating Big Donors in the 21st Century (DATA)

Our world has evolved and so has fundraising. It’s time for organizations to embrace these three, new realities for Read more

Connectivity is King (Fast Fact Video)

Move over, content. Connectivity is the new king for nonprofit organizations. Here's why.  Today I am sharing the second Know Read more

How Free Admission Really Affects Museum Attendance (DATA)

Spoiler alert: It doesn't much...and misunderstanding this engagement tactic may jeopardize industry sustainability. The debate about whether museums should be free Read more

Fast Fact: Admission Pricing is a Science- Not an Art (VIDEO)

Organizations don't have to guess when it comes to determining an optimal admission price. Let’s try something new – starting Read more

Why Millennials May Be The Most Valuable Generation for Cultural Nonprofits (DATA)

The sheer size of the millennial generation makes them a critical target audience, but data suggest that millennial visitors Read more

The Myth of Saving Your Way to Prosperity: Three Financial Realities for Nonprofit Executives

An organization attempting to “save its way to prosperity” actually paves its way to financial demise. Here’s why. It seems Read more

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