Why Donors Stop Giving to Cultural Organizations (DATA)

Here’s why some people make a few donations to a cultural organization and then stop giving, according to the Read more

A Month In My Life Working With Cultural Organizations

Happy Thanksgiving week, folks! I’m interrupting KYOB’s regularly scheduled posts to write this a-tad-more-personal post (and put it up Read more

Cultural Organizations: People (Not Things) Matter Most

This may be the most important sentence for the evolution of visitor-serving organizations. This post is a short one, but Read more

Four Lessons For Cultural Organizations From The 2016 Presidential Election

This election has provided significant thought-fuel for cultural organizations. Before it comes time to “never look back” on this Read more

What Annoys High-Level Members at Cultural Organizations? (DATA)

Here are the top-five things that visitor-serving organizations do that annoy high level members the most... And the interesting Read more

Six Concepts that Visitor-Serving Organizations Confuse at Their Own Risk

For the sake of the future of cultural organizations, let's stop mixing up these terms.  There’s a good amount of Read more

lessons

Four Lessons For Cultural Organizations From The 2016 Presidential Election

what cultural organizations can learn from the 2016 presidential election

This election has provided significant thought-fuel for cultural organizations. Before it comes time to “never look back” on this election, let’s reflect on what we’ve learned that can help organizations evolve.

Is it November 9th yet? While this election is a crazy one and we may all be rather sick of it at this point, we visitor-serving organizations would be remiss not to pause and take inventory of the lessons that we can learn from the 2016 Presidential Election.

I’m with her. That may be polarizing to some readers, but I’m passionate about that and I feel that I need to acknowledge this upfront. That said, there’s a lot that we can learn from him in this election cycle, and both candidates have shined light on important trends. While Trump’s rhetoric and viewpoints may make parents wish that those memory-zapping contraptions from Men in Black really existed for use on their children this election season, Trump has also provided us all with significant, useful thought-fuel. I think it’s important that we don’t let this moment go to waste and that we learn what we can from it. This is just a start.

There are many, many lessons to be learned from this election. Here is some thought-fuel offered from this election that can be utilized to help make cultural organizations better.

 

1) Disruption gets you noticed – but you need substance and credibility to lead

If Donald Trump’s mere existence as the Republican presidential nominee has taught us anything, it may arguably be that there’s value to authenticity and being yourself. Donald Trump seems to be unabashedly Donald Trump, while Hillary gets called out when attempting to appeal to different audiences or speak like a millennial. Trump’s disruption gets him noticed in a big way. He hijacks interviews, live tweets Clinton’s speeches, and even insults folks (Here are the 282 people, places and things that Donald Trump has insulted on Twitter). PixelKitchen says it best: “He disrupts what we have come to expect from a presidential candidate.” It gets him noticed and, for some, it secures his support.

Hillary, on the other hand, has more of the experience and background that we’ve indeed come to expect from a presidential candidate. As boring or frustrating that may be to some (depending on your views), it means that she’s spent her professional years doing very different things than what Donald Trump has been doing, “refreshing” as some may view his background to be.

While it’s not entirely different or maybe not as new or disruptive as what Donald Trump brings to the table, her substance and compared credibility is helping her in the polls. As I type this, Hillary Clinton has a 70.0% chance of winning the election according to Nate Silver’s famous FiveThirtyEight election forecast.

trump and clinton background

Lesson for visitor-serving organizations:

Be true to yourself AND bring value – combine the “good” of Trump with that of Hillary. Being true to your organization helps avoid point of reference sensitivity – a phenomenon that threatens overall satisfaction at cultural organizations. On the other hand, bringing value and a meaningful, public-service- oriented “so what?” helps drive financial solvency. And, obviously, we need to be solvent in order to survive and thrive.

There’s also a more tactical take-away here that mirrors the inclination of some cultural organizations to use social media for social media’s sake. In other words, some organizations use digital engagement in order to get noticed rather than to truly secure visitation or build their reputations in ways that underscore their mission. This “miss” tends to occur when organizations think that digital engagement is more about “digital” (i.e. technology) than it is about “engagement” (i.e. people.)

 

2) Who you are with matters more than your content

Donald Trumps words (or, content) has created a “political climate [that] is rampant with over-blown egos and personal interest, crowding out the kind of leadership that strengthens communities” and, according to TIME Magazine, may be threatening social and emotional health of children who are watching this election play out.  Still, Republicans are still supporting the candidate. In fact, House Speaker Paul Ryan voted early in his home state of Wisconsin, declaring the need to “support our entire ticket.”

More than 160 Republican leaders don’t support Donald Trump, and yet many are voting for him because he is the Republican candidate. It’s been reported that, “for all the attention on the fights between Trump and a faction of Republicans that support him, most GOP elected officials have so far taken the path of least resistance. They’ve supported their party’s nominee, even it they’re note thrilled with him. What seems to matter in getting votes for Trump may simply be that he is the Republican candidate.

Lesson for visitor-serving organizations:

The data is unassailable that who people are with when they visit a cultural organization is more important than what they see. When it comes to cultural center visitation, with > what. I’ve written about this data many times before, but it’s worth mentioning again: A great superpower of visitor-serving organizations is that we are facilitators of shared experiences – even more so than we are expert content providers.

IMPACTS- With over what data

Okay, okay. It may be a stretch connecting it to the election… but “with > what” underscores issues of identity and alignment in terms of what arguably matters most to people in life and in cultural organizations: connection to others. At our best, we are hubs for human connection. 

 

3) Be smart with social media.

Social media has played an important role in this election because social media is important (link). Candidates have been using social media to tell their stories from the beginning of the election. For instance, the Clinton campaign uses Snapchat and she even let Katy Perry take over her Instagram account for a day,

Pew Research reports that, even in January of 2016, “44% of U.S. adults reported having learned about the 2016 presidential election in the past week from social media. Moreover, as of July, 24% say that they have turned to social media posts by Hillary Clinton or Donald Trump for news about the election – more than those who turn to either of the candidates’ websites or emails combined.

While election-based social media is often simply used to reinforce confirmation bias (or, help people stengthen their resolve in believing their already-held beliefs), it is used differently by the candidates. Hillary often passes along messages crafted by the campaign itself while Trump reaches out to news media and the public, Pew Research assesses. Trump has created a reputation as a Twitter Cry-Bully and Hillary is tweeting things like this: (Bazinga!)

Hillary Clinton Twitter

The candidates are utilizing each platform in the ways that best match the needs of that platform’s audience. It’s been reported that while Facebook, YouTube, and Twitter are still priorities, Snachat and Instagram have emerged as the best way to reach young voters during this election.

 

Lesson for visitor-serving organizations:

Be smart about your use of social media. Social media is NOT only used by millennials. In fact, social media is an incredibly important communication platform for potential visitors and donors to cultural organizations. Moreover, social media plays a critical role in driving visitation decisions. And if you think that, unlike the resources utilized by the market to learn about the election, your organization’s website is your most important online communications asset – think again. Social media is critical for reaching audiences today.

IMPACTS - sources of information for HPVs

4) Know your target audience  

Microtargeting has been a big deal in this year’s election. Microtargeting involves utilizing big data to craft messages that appeal to very specific audiences or bands of supporters. The more data that’s collected, the “smarter” the predictive model becomes. (This is a lot like what we do at IMPACTS when determining optimal admission pricing for visitor-serving organizations.) As an example related to the election from Forbes, “Ted Cruz hired statisticians and behavioral psychologists to analyze voters’ consumer habits and Facebook posts, as well as to tailor messages to specific personality types. To elicit support for gun ownership, people who were deemed “fearful” were sent a picture of a burglar breaking into a home, whereas “traditional” voters received a picture of a family on a hunting trip.”

For the election, microtargeting begins with a voter database and builds on with supplemental information that may include demographics, occupation, memberships, magazine subscriptions, and other types of information that can be accessed and help paint a portrait of a type of person. You can read more about microtargeting during this election here. Moreover, Trump’s will to ignore voter data is thought to hurt the GOP.

 

Lesson for visitor-serving organizations:

We live in an increasingly personalized world. Our Facebook and social media feeds run on algorithms intended to appeal to us specifically. They aim to show us what we have the most interest in seeing. Personalization is critical for visitor-serving organizations and it affects everything from the onsite experience to group tours, to – of course – social media interactions.

Understanding the importance of targeting messages to different audiences is the very basis of a sustainable business plan for cultural organizations. Namely, admission is not an affordable access program and admission and access programs need to work together to both achieve financial sustainability and also achieve our missions. Not adequately targeting audiences is a big reason why most affordable access programs within cultural organizations are unsuccessful. In sum, targeting messages to specific audiences is a required area of growth for our industry, and the presidential election reminds us that this is the new reality of today’s world.

 

While it almost pains me to write an election-oriented post during a time in which many cannot possibly wait for the election to be over, I hope that the lessons that we’ve learned are not lost on us. I fear that if we don’t take a moment to reflect on what is happening and what we can learn, we may miss a critical opportunity to move forward (together?). (Apologies. I couldn’t resist!)

Here’s to whatever outcome you are hoping for on November 8th .(By now, you all know my strong preference.) But here’s also to learning in the meantime. Scratch that. Here’s to always learning so that we can make museums and cultural organizations great (again?) (Once again, I couldn’t resist.) Yes. Here’s to always learning.

 

Like this post? Don’t forget to check out my Fast Fact videos on my YouTube channel. Here are a few related posts from Know Your Own Bone that you might also enjoy:

 

Interested in getting blog posts, tips, and some silly social media geekery periodically delivered in your Facebook newsfeed? Like my Facebook page. Or for more regular sharing of nonprofit marketing information, follow me on Twitter.

 

Photo credit: The Hollywood Reporter,

Posted on by Colleen Dilenschneider in Community Engagement, Nonprofit Marketing, Sector Evolution, Trends Leave a comment

“You Have to be Comfortable Being Uncomfortable”- One-Line Lessons on Leadership

I will be graduating from the University of Southern California next Friday with my Master of Public Administration (MPA). I am pleased to report that, even with real-world experience prior to entering graduate school, my skill-set has been sharpened and the items in my professional toolbox are polished. I am thrilled to re-enter the workforce and meld my formal and informal experiences in areas of management, evaluation, economics, communications, strategy, and leadership.

Though I’ve done it before, I generally try not to write about my own personal thoughts and experiences. This is because, as my former Program Evaluation professor says, “a sample size of one does not a significant finding make.” Here– and in life– I am going for significant. That said, I think the lessons I’ve learned in graduate school are indeed significant, and I am delighted to share some bite-sized morsels.

…I’m the type of person who takes physical notes in class. I’m also the type of person who holds on tightly to professors’ well-articulated verbal gemstones about leadership, and I tape them shamelessly above my desk at home. Yes, much like eleven-year-olds reserve space on their walls for Justin Bieber posters, I reserve space for phrases like, “The best way to create change is to take away the barriers to change.” It’s nerdy, but I’m a graduate student (for 10 more days…)

Here are my very favorite one-liner lessons from graduate school. A vast majority are attributed to Dr. Robert Myrtle, my professor of Strategic Leadership in Nonprofit Organizations, but there are other key, formative professors’ words here, too, such as Dr. Peter Robertson and Dr. Donald Morgan). I’ve added descriptions were context is need to strengthen the relevance of the quote.

  •  “People who learn quickly have a competitive advantage”  This was a running theme throughout the program. It is an especially key lesson for nonprofits because they’ve developed a reputation for being slow-moving. What this quote does is place an emphasis on the people. The organization can only change if employees can adjust.
  • “Businesses survive on information, not harmony.” This quote packs a personal message to step out of our comfort zone. Bringing up new ideas, challenging sector boundaries, and asking questions helps organizations and businesses stretch their thinking and gain information. It is through collection of that information that organizations can grow to their potential.
  • “You have to be comfortable being uncomfortable” You have to take risks to be a good leader. The idea here is that if you’re not uncomfortable, you’re not growing or reaching. If you aren’t growing and you are running operations in an organization, than the organization isn’t growing either.
  • “People who emerge as leaders are people who can manage change.” one professor reminded us that “nobody is going to change unless they see the need for change.” A good leader, he explained, is someone who sees the need, communicates it effectively, creates buy-in, and manages the change.
  • “Master the little things in relationships, because the unaddressed details– like who will do the dishes– will sink you.” This wasn’t just marriage advice dispensed by a professor. It was strategic management advice (and life advice, too). The idea of a partnership or collaboration sounds dandy in many situations. Unfortunately, our professor explained, many higher-ups leave the details dangling without clear direction as to who takes care of issues and how the partnership should be effectively handled by the organizations. Mastering the details is critical.
  • Treat people like they are valued, and they will be valuable.” This was said in regard to managing and leading teams, though I think it stands on its own.
  • “You must find the option that all parties hate equally.” This is about compromising and coming up with new solutions to meet stakeholder’s needs. Finding solutions that all stakeholders love is not very realistic in the public and nonprofit sectors. Also, if the quote was “you must find the option that both parties like equally,” then you’d never remember it. This quote also plays off of our program emphasis on Getting to Yes, a great book on compromise and creative solutions.
  • “Coopetition is when competitors collaborate” There are over 7,000 nonprofits in Los Angeles alone and many of these organizations have similar missions. Coopetition is a word that comes up a lot in classes in regard to strategically managing resources, but also putting a priority on maintaining a competitive advantage. Nonprofits must be able to both work together to accomplish a mission, and also to stand alone.
  • “Thou shalt not B.S. myself.” Organizational strengths only count as strengths if they are seen in the eyes of customers, donors, competitors, and constituents.  I like this quote, though, because it seems to be true of individual strengths as well.
  • “Social capital builds intellectual capital” In the information age, it takes people and connectivity to generate ideas and intelligence. Social relationships lead to new-age innovation.
  • “You need your followers more than they need you.” Leaders aren’t leaders if they don’t have followers and supporters. Achieving great things takes buy-in and participation.
  • “You get power by giving it away.” Don’t keep opportunity for yourself. Having power often means having opportunities and power to give to others.
  • “We all succeed or none of us succeeds…” This is not a quote from class, but a quote from A Dream For One World by Segev Perets, which we read in a class.  Though it would be an outrageous stretch to say that MPA’s run entirely on public service motivation, the desire to effectively carry out a meaningful mission that empowers constituents was a prevalent and key motivator for my classmates. It was the tie that binded us and a thing that we all seemed to understand.
I’m grateful to have learned an incredible amount of information in graduate school these last two years. These quotes don’t even begin to scratch the surface, but they are quick tidbits that I’ll carry with me into my next professional endeavour.
Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 6 Comments

Museum Accessibility: Are Museum Professionals Sending the Right Signals?

Getting this post via e-mail? Click here to see the video.

Check out this video above, which I discovered thanks to Jennifer Souers of MuseoBlogger. Whether you work in a museum or not, it’s sure to bring a little smile to your face– not a warm and cuddly, feel-good smile– but a it’s-funny-because-it’s-true kind of smile. But this little video gives museum professionals something interesting to think about as well.

Sometimes it takes somebody outside of our niche to show us how our tribe/institution/industry is perceived, and this video can provide some insight for folks working in museums and cultural nonprofit organizations. For better or worse, this video shows us how museums and museum professionals are perceived. We must ask ourselves: is this how we want our professions and institutions to be viewed?

Below are some red-flags that emerged for me while watching the video. I’ll call them ‘misconceptions,’ though it could be argued by some that these are not misconceptions at all. If museums are increasingly becoming places for community, let’s make it clear.  If we want folks to be sure these things are misconceptions of museum professionals then let’s do what we can to prove it.

 

Misconception #1: Museum professionals are nothing like normal people. Kim the cat says, “Chances are, the museum people who decide what gets to be put in the museum probably don’t have anything in common with you.” I laughed at this because museum professionals (administrators, scientists, exhibit designers, researchers) often try hard to be accessible to the public, despite their often-vast knowledge of very particular subjects. (High levels of education is what Kim seems to identify as the leading barrier between museum staff and visitor). It’s a funny statement, but it also means that museum professionals, despite their efforts, aren’t doing their jobs right because their professional backgrounds can create a disconnect. Building upon the growing sense of community that museums are currently nursing may improve this, as well as incorporating accessible and engaging on-site professionals that can tell a personal story or two. Lesson: If museum professionals want their displays to exhibit accessibility, then museum professionals must be accessible themselves.

 

Misconception #2: Museum professionals think visitors can’t handle context. Kim says,”Blank walls are good so that the visitors won’t have to deal with too much context or history.” There are some valid reasons why museum professionals keep the walls blank. For instance, to draw attention to the formal elements of the art. However, when a visitor comes across an object and little context is provided, it can produce a negative effect. As the video hints, one effect is the notion that museum professionals draw academic boundaries to make themselves and the objects they display inaccessible. Moreover, in the video Kim points out that museums tell the community what to think.  In this era of new technologies and social media, some museums are aiming to allow visitors to be their own curators. Lesson: In order to increase accessibility, museum professionals should provide enough context that visitors may draw their own conclusions and connect to the object in a meaningful way on their own.

 

Misconception #3: Museum professionals fuzzy up concepts such as value and importance in order to appear authoritative. The video does more than hint that it’s unclear how museum professionals determine importance and value in regard to museum exhibits (namely, deciding what goes into the museum and what stays out). Perhaps professionals are fuzzy in communicating this process because cultural gatekeeping isn’t completely understood on the whole. Kim simply advises museum professionals to use tidy and sharp labels, and only use language that sounds academic, “otherwise, the authority effect won’t be so convincing.” By including enough context, making scientists and historians personally accessible, and allowing visitors to draw their own conclusions in regard to objects, only some of this misconception could be corrected. Lesson: Museum professionals must be communicative in regards to the exhibit design and creation process by explaining decisions that affect how the ‘story’ is presented.

 

Misconception #4: The work of museum professionals is about the objects. This video talks a lot about object-worship, and introduces the museum as a place that houses important things. In some ways, this is true– but museums tend to be fueled by ideas, theories, symbols, and a greater notion of sparking and expanding education, rather than objects themselves. This misconception makes sense: museums take great care to preserve and display objects because of what the objects represent. To call a museum a place of things is right- but also wrong. Museums’ missions are most often about ideas, and the objects are meaningful symbols of important stories. Lesson: Museum professionals must emphasize the stories and lessons that objects symbolize or represent– rather than focus on the object itself, as that appears irrelevant (because it’s missing context).

 

Misconception #5: Museum professionals only care about the wealthy. If this isn’t a misconception, then it should be. Kim the cat says, “At first I thought there must be some law against having poor people on a museum’s Board of Trustees, but then later I found out that actually there isn’t any law like this. This is just the way they like to do it.” What’s missing here is an explanation: the Board often secures significant funding, and the wealthy attract other wealthy folks who can give to the museum and help keep its doors open. But with or without the explanation, it’s still a telling and jarringly true statement. Many museums are placing more focus on diversity, and are arguably gearing themselves away from a white, upper-middle class visitor and donor base. There’s a lot of work to be done (3 of 17 of the top 25 most visited museums in the US are run by men. Over half have PhDs indicating that many have similar academic backgrounds). Lesson: In order for museums to connect to communities, it may help to have a Board and staff that match the community demographic. Or rather, having an all-wealthy and homogeneous Board can be off-putting for visitors who do not fit that bill.

 

Misconception #6: Museum professionals are magical masters of time-freeze and corps display. Do museum people fight nature every day, as Kim states in the video? Maybe– and it’s probably not a terrible misconception either. Museum professionals certainly go above and beyond to preserve objects that tell important stories about culture and the world around us. However, this time-freezing becomes wrapped up in Kim’s little paper, “An illustration of how everything in a museum is something like a corpse.” Museums are certainly doing a great many things to remain relevant and to shatter the notion that museums are merely houses for old, irrelevant things. However, the old stereotype lives on. Lesson: Old habits die hard, and despite recent efforts, it will take a lot of collaboration, forward-thinking, and community engagement for museums to break away from past reputations.

But it will be well worth the effort.

Posted on by Colleen Dilenschneider in Sector Evolution, Trends 3 Comments