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The Top Seven Macro Trends Impacting Cultural Organizations

These seven macro trends are driving the market for visitor-serving organizations. Big data helps spot market trends. The data that Read more

The Three Most Overlooked Marketing Realities For Cultural Organizations

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Are Mobile Apps Worth It For Cultural Organizations? (DATA)

The short answer: No. Mobile applications have been a hot topic for a long while within the visitor-serving industry. Read more

Breaking Down Data-Informed Barriers to Visitation for Cultural Organizations (DATA)

Here’s a round-up of the primary reasons why people with an interest in visiting cultural organizations do not actually Read more

Market to Adults (Not Families) to Maximize Attendance to Cultural Organizations (DATA)

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field of dreams

Five Videos That Will Make You Proud To Work With A Cultural Organization

Let’s pause and celebrate the hard and important work of working with cultural organizations.

Talk of defunding the National Endowment for the Arts seems to be making this winter season feel a bit gloomier. Moreover, the last several weeks of KYOB posts have revolved around important, data-heavy topics that can be challenging to wrap our minds around: Negative substitution of historic visitors to cultural organizations; low visitor confidence levels; the importance of checks and balances for cultural organizations; and data about the most dissatisfying aspect of a visit…pant, pant. It’s all critical information and – even though data can be tough to swallow sometimes – it’s only by being curious and acknowledging the realities of our sector that we are able to put on our thinking caps and charge forward with our important work of educating and inspiring audiences.

Speaking of feeling inspired…I think that this week calls for a break to reflect on the social good and hard work that folks working for and within cultural organizations do every single day. Our work – your work – is damn important.

(That’s the first time I’ve ever sworn on KYOB! I feel good about it.)

Like a true nerd, there are many things (aside from a long list of beloved cultural organizations) that make me giddily geeky and, if I’m honest, a bit emotional. This famous speech from Shakespeare’s Henry V, everything Paul Revere, this Carl Sandburg poem about Chicago, and Frank Lloyd Wright’s Taliesin East are a few, very quick examples that I think my friends might call me out on immediately if they were in the room where I am writing. I know you’ve got yours, too! I’m talking about topics, spaces, and works of art that move you and make you glad to be alive.

I’ll get back to sharing new data next week. This week I want to share some of what makes me tick in hopes that it may help keep you ticking along, too – should you need a boost. With the recent Oscars on the brain and YouTube being about to overtake TV as America’s most-watched platform, here are five videos that I find myself coming back to over and over again as a person who works with cultural organizations. These little videos make me geeky, proud, and pleased to be doing the work that I do. I hope that you, cultural organization-loving folks, may feel the same way.

There are many excellent videos by, for, and about cultural organizations. There are many great cultural organization scenes in films – like this famous scene from Ferris Bueller’s Day Off. There are also many great cultural organization, association, society, and alliance videos – like Indiana Historical Society’s hilarious Hot Pepper History. (Am I a horrible person that I think that video is laugh-out-loud funny?) There are also many great videos outside of the sector providing thought fuel about cultural organizations – like this video on what art museums are for by School of Life. And, hey, I cannot leave out my own Know Your Own Bone Fast Fact videos! I could be linking to videos from different sources for a long, long, long time. But I won’t. Instead, I’ve narrowed this list down to only five – and it was hard! I aimed for variety…and I also aimed for videos that are truly worth a watch. (I also decided to stay away from any client created videos to keep things fair.)  These are videos to sit down in front of with a cup of tea (or a glass of wine) and enjoy while, hopefully, patting yourself of the back for your hard work in making the world a better place. Let’s interrupt the regularly-scheduled data dump to share resources to inspire one another this week, shall we?

 

1) People Will Come. Field of Dreams (1989)

This one’s for those of you who genuinely love the content that your cultural organization shares with the world. You don’t need to like baseball or to have seen this (excellent) film to get goosebumps watching this scene. There’s a feeling in this clip – a yearning to share something so meaningful and yet struggling with the practical means to share it and just knowing that it will change people – that’s easy to relate to if you work for a cultural organization.

 

2) Spark. Greater Philadelphia Cultural Alliance (2009)

Many organizations, associations, and alliances create videos today and many of them are inspiring. Some videos simply stand out – and this one does to me. This video by the Greater Philadelphia Cultural Alliance shares clips of people talking about their “spark” moments at cultural organizations in Philadelphia. It moves me, because I’ve been sparked and I get it. I totally get it. I’ll bet that if you’re a cultural organization lover, you get it, too. Perhaps this video is so powerful because it highlights what other people say about cultural organizations instead of what cultural organizations say about themselves. (Here’s the data on why that’s important.) Either way, this hits a nerve that makes me watch it while nodding as the video goes on and thinking, “Yes, yes! Cultural organizations are awesome!”

 

3) To Quote Whitman. Dead Poets Society (1989)

Stick with me for a moment here, because I’m going deep. I’ve recently been working on a project with IMPACTS colleagues called “The Remarkable Project.” It’s being led by Jim Hekkers, the former managing director of the Monterey Bay Aquarium, and our team has spanned the globe visiting numerous organizations in the quest to uncover what makes a visitor-serving organization “remarkable.” The project has involved a great deal of data, but also has explored the trickier, “softer” things that make an experience remarkable (including that elusive feeling of inspiration). For me, the thing that ties together every remarkable experience that I’ve had at a visitor-serving organization (or anywhere else) summons the same feeling: The excitement and awe and wonder of being alive. For you, it may be something completely different that comes close to communicating a remarkable experience at a cultural organization. For me, it’s something like Walt Whitman’s Oh Me! Oh Life!

 

4) Art History. John Costello (2013)

It’s time for the more “underground” – but every bit as relevant – video contribution to the list. Interestingly enough, my uncle made this video to promote enrollment in an AP Art History Course that he teaches in Colorado. The video is simple, and I think that’s why it moves me. It’s simply a series of famous artworks with written questions. Of course, this is a video highlighting works of art, but I think the “so what?” that it touches upon works for all types of mission-driven, visitor-serving organizations. Each type tells important stories and gets to the bottom of key questions that connect us to one another, to our communities, and to the world at large. I often re-watch this video. Like art itself, it resonates with me as forever timely.

 

5) #DayOfFacts. The Field Museum (2017)

I spy a museum proudly executing its mission with integrity. Over 280 scientific and cultural organizations celebrated #DayofFacts on February 17. A lot of great things came of that day: organizations standing up for their missions, protecting facts, inspiring audiences…and this video by The Field Museum. It just makes me so dang proud to work with mission-driven, visitor-serving organizations. Data suggest that organizations walking their talk matters. I’m goosebump-filled by 0:06 of this video, choked up at 0:42, and…sheesh…I’m not teary at 0:52, you’re teary at 0:52. “Facts are welcome here. And so are you.”

 

Thanks for watching and allowing me to share this little list with you. If you still have some bandwidth and more tea (or wine) in that cup of yours, head on over to my YouTube channel and check out some fast fasts for cultural executives. Now that I hopefully have you feeling a little bit mushy, I figure some data-talk might balance things back out a bit! On that note, I have new data coming to you next week and we’ll hop back into our regularly-scheduled analysis.

If there’s a video that inspires you and keeps you going as a cultural-organization lover, I’d like to see it! Please link to it in the comments so that others can enjoy it as well. I’ll end this post with another classic to help us all rise to the occasion during the final, dreary days of winter: “I’m made of wax, Larry. What are you made out of?”

 

Like this post? Don’t forget to check out my Fast Fact videos on my YouTube channel. Here are a few related posts from Know Your Own Bone that you might also enjoy:

 

Interested in getting blog posts, tips, and some silly social media geekery periodically delivered in your Facebook newsfeed? Like my Facebook page. Or for more regular sharing of nonprofit marketing information, follow me on Twitter.

 

Posted on by Colleen Dilenschneider in Community Engagement, Miscellaneous 4 Comments

Five Famous Movie Quotes on How NOT To Run a Nonprofit Organization

Five Famous Movie Quotes on How NOT To Run a Nonprofit Organization

These quotes are not intended as maxims about running cultural organizations – though too many institutions act as if they are.

It’s December! This month is crazy. Organizations are pushing out their final charitable giving requests and I’m scrambling between clients giving annual wrap-up reports. And despite the work craziness right now, many of us will also be doing what we can to spend the last few weeks of the year with our friends and loved ones. That’s the time for excellent company, good books, hot chocolate, warm blankets, and good movies (if you ask me)!

In the spirit of celebrating the upcoming holidays and some much deserved time to relax, let’s do something fun: Here are five, famous movie quotes that summarize how some organizations mistakenly approach their operations.

(My runner up title: How NOT to Run A Nonprofit Organization – With Thanks to Hollywood.)

 

If you build it, they will come

Technically, the quote is “If you build it, he will come,” for you finicky quote folks – and it’s untrue. It’s especially untrue for visitor-serving organizations. If it were true, no newly constructed buildings would remain massively underused. Having free admission would be a cure-all for engagement (it’s not), and every new program or performance would be filled wall-to-wall with audience members and participants. Cultural organizations from museums to symphonies wouldn’t be experiencing declining attendance contrasted against burgeoning population growth…but they are.

Organizations often assume that anything they “build” is something that the market wants or needs – and that’s simply not the case. In fact, that’s the basis for a lot of the work that IMPACTS does and was summarized quite nicely in an article in The New Yorker, “[IMPACTS Research and Development] helps museums and similar institutions draw more visitors and assess whether a proposed new building or attraction will find enough audience to justify its expense. Usually, the answer is no.” Want a – more often than not – reliable way to increase visitor satisfaction and ultimately attract and retain more visitors? Get smarter about 21st century marketing and communications and invest in frontline staff.

(While admitting this movie has nearly nothing at all to do with the realities of running a visitor-serving organization, this (different) scene really does get me every dang time.)

 

I'll have what she's having

It is hard work running a nonprofit organization – so much so that a big part of my job is sharing nonprofit engagement techniques that actually inform for-profit companies! It’s such hard work that sometimes organizations get a wee bit tired and look to broad industry practices to validate their efforts. You might have a problem if someone in your organization has ever held up nonprofit industry benchmark numbers and said, “Look! We’re right in the middle for communication spending compared to other nonprofits!” or “Look! We’re slightly above average when it comes to attracting more diverse audience members!” To be in the middle among a set of organizations that are collectively not doing so great is worse than mediocrity – it’s a prelude to a downward spiral!

Organizations often forget to think critically when it comes to comparing themselves to other organizations and initiatives – and this oversight can lead them to copy bad practices. It leads to case study envy and continuous cycles of re-emerging industry failures highlighted as successes. It helps to be aware of the difference between a good model and a good example, and think twice about what other organizations are doing before copying something or even comparing their efforts to those of your own.

 

You had me at hello

Updated for 2015 and put through the lens of nonprofit audience engagement, this line would read, “You had me at your first targeted ad followed by your three engaging social media posts, your timely response to my question on your Facebook wall, that email that made me feel inspired, and then your timely Kickstarter campaign for your good cause!” Okay, maybe that’s a lot. The point is: We live in a world in which simply announcing presence without establishing a connection makes it difficult to develop true evangelists for your organization and its cause. Connectivity is king.

Creating – and then actively and intelligently fostering – relationships is critical in today’s noisy world. It’s not only about the content and what your organization says in a communication that grabs someone’s attention. It’s also about being worthy of that connection long-term.

(Okay, yes, movie folks. I understand that this context is completely different than the context of the movie. However, the line itself illustrates a key concept that may be helpful for organizations…because it is largely untrue in this context)

 

Love means never having to say you're sorry

Just…No. You are not Oliver Barrett and your audience is not Jennifer Cavilleri spurting sweet and understanding tears at your mistakes. Transparency and fostering connection is critical for building a strong reputation and attracting supporters. Some people probably would say that they love your brand/organization – especially if you are delivering on your mission – but when you mess up, you need to say sorry.

Look, sometimes organizations make mistakes…but if your organization does something that jeopardizes the trust that your supporters have in you, then you need to make it right. Often, when supporters get upset, it is because an organization is doing something that people perceive as running counterintuitive to its values or stated mission. If you’re doing honest, good work and something just goes wrong, tell the story. Social media is now a major force empowering giving decisions. Now, more than ever, it’s critical to communicate with your audiences when things don’t go as planned, and explain how your going to make it right (and then do the thing that makes it right).

 

You can't handle the truth

You can totally handle the truth! Not only that, in our industry, the truth really stinks sometimes. (I believe that the more the truth stinks, the more important it is that we handle it.) If we don’t embrace hard truths, how can mission-driven organizations succeed and build new, sustainable best practices?

A big part of what I do here on KYOB is bust industry myths, and I’ve noticed that my readers are the kind of people who think that the myths that hold our organizations back should be busted. Why put anything in the way of accomplishing great social missions? We can handle the truth because we have to handle the truth.

 

As the new year approaches, let’s try to keep these famous words on the screen and out of our nonprofit organizations. (Although I acknowledge that select movie lines may be relevant to certain cultural organizations – I know some curators who really do see dead people on a daily basis.)

Remember folks. It’s just a movie.

 

Like this post? Here are a few related posts from Know Your Own Bone that you might also enjoy:

 

Interested in getting blog posts, tips, and some silly social media geekery periodically delivered in your Facebook newsfeed? Like my Facebook page. Or for more regular sharing of nonprofit marketing information, follow me on Twitter

 

Photo credit to gobeyondseo.com

Posted on by Colleen Dilenschneider in Community Engagement, Digital Connectivity, Myth Busting, Nonprofit Marketing, Sector Evolution, Trends Comments Off on Five Famous Movie Quotes on How NOT To Run a Nonprofit Organization