The Role of Email Has Changed. Here Is How to Evolve Your Communication Strategy (DATA)

The efficacy and best practices related to email as a marketing channel have changed. Data suggest that email is Read more

The Real Reason Some Nonprofits Stink at “Digital” (And Why It Is Getting Worse)

Within some organizations, “going digital” is causing more problems than it’s solving. This isn’t because of the people who Read more

Data Update: Efficacy of Various Marketing Channels (Social Media Still Top Spot)

Data indicate that social media continues to be the fastest growing and most influential marketing channel. Social media is Read more

Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are Hurting Your Organization

If any of these outdated beliefs still linger within your organization, then your nonprofit may be suffering both in Read more

The Evolution of Marketing from a Service Department to a Strategic Collaborator

If your organization still treats the marketing team as a “service” department instead of a critical, strategic resource, then Read more

Announcing: Student Sponsorship Opportunities to Attend MuseumNext Conference 2014

Know any upcoming museum leaders? IMPACTS wants to help museum-and-innovation-loving students attend MuseumNext’s 2014 conference in NewcastleGateshead, UK by Read more

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