Sharing is Caring: 4 Reasons To Focus on Facebook Shares (Instead of Likes)

Forget the number of “likes” on your Facebook posts for a moment and look at “shares" instead. Shares are Read more

Five Things I Have Learned As A Millennial Working With Baby Boomers

I am a millennial and I work almost exclusively with baby boomers. My responsibilities require collaboration with many CEOs Read more

The Relevance Test: Three Key Concepts to Future-Proof Nonprofit Organizations

Ivory towers are proving fragile. Many visitor-serving organizations benefit from “outside-in” thinking and have ceased depending solely on experiential intuition Read more

There Is No Mission Without Money: Why Cultural Organizations Need To Get Smart About Pricing Practices

This article concludes a four-part series intended to help visitor-serving organizations understand and respond to emerging trends that will Read more

Audiences Are Changing on Social Networks. Is Your Nonprofit Ready?

Here's help to make sure that your social strategy can hold up to inevitable change. This article is part of Read more

How to Utilize Social Media to Actually Cultivate Donors (And Why You Need To Do It Right Now)

This article is part of a four-part series intended to help visitor-serving organizations understand and respond to emerging trends Read more

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