The Hidden Value of Millennial Visitors to Cultural Organizations (DATA)

Data suggest that millennial visitors possess three behavioral characteristics that make them cultural organizations’ most valuable audiences. Okay, okay. Read more

The Surprising Reason Why Organizations Underestimate Attendance Loss During Closures (DATA)

When cultural organizations experience unforeseen facility closures, they lose more visitors than simply those who were planning to visit Read more

Nonprofit Recognition: What Matters More To Visitors Than Your Tax Status (DATA)

Do visitors know that museums  and other cultural organizations are nonprofits? Data says: Nope. Here’s what really matters to Read more

Real Talk: Why Cultural Organizations Must Better Engage Millennials (DATA)

Millennials are cultural organizations' most frequent and loyal visitors...but this audience remains underserved.  Here's why that's a big problem Read more

How Much Money Should Your Cultural Nonprofit Invest in Getting People in The Door? (DATA)

Here’s how much money museums and cultural organizations should be spending to get people in the door – according Read more

Most Popular Posts of 2015 For Cultural Organizations

From data on free admission to donor desires - here are the top ten most popular posts on Know Read more

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