Point of Reference Sensitivity in Visitors: How It Affects Your Cultural Organization And What To Do About It

Data suggest that it's good to to be the first organization that someone visits... but what if yours is Read more

Millennial Data Round Up: What Your Cultural Organization Needs To Know

This is what you need to know in one, single post. Millennials are a hot topic. While I consider "millennials" Read more

Experiencing Millennial Discussion Overload? Here Are Four Things to Remember

Cultural organizations need to reach millennials and that means talking about it – but that talk doesn’t make other Read more

Audience Access: The Reality For Cultural Organizations To Embrace for Solvency

The first step in the evolution toward more sustainable cultural organizations is embracing the reality of "access" and reviewing Read more

Three Data-Informed Reasons to Love Gen X Visitors to Cultural Organizations

Thank you, Gen X. Just… Thank you. Let's be honest: Generation X is squeezed in between two large, noisy, Read more

Five Famous Proverbs That Are NOT About Running a Nonprofit (And Three That Could Be)

True in life? Maybe. True in running a nonprofit? Nope. Sometimes we get so used to hearing certain phrases and Read more

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