Fast Fact: Admission Pricing is a Science- Not an Art (VIDEO)

Organizations don't have to guess when it comes to determining an optimal admission price. Let’s try something new – starting Read more

Why Millennials May Be The Most Valuable Generation for Cultural Nonprofits (DATA)

The sheer size of the millennial generation makes them a critical target audience, but data suggest that millennial visitors Read more

The Myth of Saving Your Way to Prosperity: Three Financial Realities for Nonprofit Executives

An organization attempting to “save its way to prosperity” actually paves its way to financial demise. Here’s why. It seems Read more

Some Nonprofits Are Overthinking Millennial Engagement (to Their Own Detriment)

Nonprofit executives are tricking themselves out of their own best practices. History repeats itself - even when it comes Read more

Death By Curation: The Exhibit Strategy That Threatens Visitation and Cultural Center Survival (DATA)

Indominus Rex would not have sparked a long-term increase in Jurassic World visitation anyway. Here’s a real-world, data-informed reminder Read more

Influencing Leadership: Three Findings to Effectively Communicate with Cultural Executives (DATA)

Here’s a data-informed peek at what influences leaders in cultural institutions. I’m in the business of cultural sector evolution and Read more

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