What Wealthy Donors Consider Before Making a Gift Greater Than One Million Dollars (DATA)

It isn’t necessarily your organization’s mission that matters most to ultra-wealthy donors… Some data sets are worth going over twice Read more

Attracting Diverse Visitors: Cultural Organizations Overlook The Most Important Factor (DATA)

Organizations mistakenly identify underserved audiences based more on ethnicity and race than what these audiences consider their most distinctive Read more

Audience vs. Market Research: A Critical Distinction for Cultural Organizations

An overreliance on audience research may be the very thing holding back even the smartest of cultural organizations. With so Read more

Think Twice Before Saying These Three Things to the Marketing Department

These three sentences may indicate that your organization is having a hard time coming to grips with 21st century Read more

Millennials Spend More Than Others On Food and Retail at Cultural Organizations (DATA)

Here’s what your organization needs to know about why this is happening. This week’s Know Your Own Bone Fast Facts Read more

Why Cultural Organizations Are Not Reaching Low-Income Visitors (DATA)

Data suggest that some types of cultural organizations are perceived as more welcoming than others. Here’s how we could Read more

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