Special Exhibits vs. Permanent Collections (DATA)

Special exhibits don’t do what many cultural organizations think that they do. If fact, they often do the opposite. Read more

Eight Realities To Help You Become A Data-Informed Cultural Organization

Is your organization integrating market research into strategic decision-making processes yet? Here are eight important things to keep in Read more

A Quarter of Likely Visitors to Cultural Organizations Are In One Age Bracket (DATA)

Nearly 25% of potential attendees to visitor-serving organizations fall into one, ten-year age bracket. Which generation has the greatest Read more

People Trust Museums More Than Newspapers. Here Is Why That Matters Right Now (DATA)

Actually, it always matters. But data lend particular insight into an important role that audiences want museums to play Read more

The Top Seven Macro Trends Impacting Cultural Organizations

These seven macro trends are driving the market for visitor-serving organizations. Big data helps spot market trends. The data that Read more

The Three Most Overlooked Marketing Realities For Cultural Organizations

These three marketing realities for cultural organizations may be the most urgent – and also the most overlooked. This Read more

Community Engagement

Museums and Cultural Nonprofits: Social Media Doesn’t Belong to the Marketing Department

Social Media Marketing has become a common practice in the business world, and of course, nonprofits have picked up on the benefits of this kind of marketing, too. More than that, nonprofits are rocking the social media marketing scene.

But in our nonprofit world– which emphasizes the importance of building relationships to secure donors– pairing social media solely with marketing can cause big problems and overlook the benefits available to organizations through this media. Museums, in particular, have a lot to lose when educators, program creators, fundraisers, and even board members or power players say, “Social media? Why, that’s a marketing thing!”

Development Department: social media helps create connections. Social media is mastered by nonprofit organizations because it’s a low-resource way to connect with individuals. While it’s true that word of mouth marketing is the most powerful kind of marketing, and folks on social media share views on organizations through this media, the connections created have the potential to serve as catalysts for donations in the future. Viewing social media as purely a marketing department endeavor means that your museum may leave many connections to go flat because these connections must be built upon (like any relationship) and a marketing department trying to reach a wide audience may not have the capacity to cultivate these individual relationships. Moreover, this relationship cultivation is often thought to be the job of development folks! This is not to say that development must be running social media, but social media (and communications with the marketing department regarding social media) should be important in the development department. One way to get the development department more constructively involved might be for Marketing to hand over a list of folks who have been engaging with the museum through social media, and for Development to follow-up and be sure to cultivate those relationships. There may be opportunities for future funding in these relationships.

Education Department: social media can teach people things. Many museums do a great job of engaging visitors with educational content through social media so that the visitors’ learning doesn’t end when they exit the institution. In fact, this idea of taking the institution home is powerful in building both connections to the organization and to educational content. What happens when the education folks don’t share educational material through social media? An opportunity to continue sparking interest in a topic or idea is lost. What happens in most institutions is that the marketing folks provide the educational content (or at least link to educational content supplied by the education department). This is not a problem– that is, as long as Education is working alongside Marketing to make sure that facts are correct and that cool information is free-flowing. Education must realize that social media can be an extension of the topics discussed at the museum– and a fun way to learn at home! Obviously, to be most effective, educational resources may need to evolve into new technologies and utilize other forms of new media (mobile apps, for example), but social media should be seen by the department as an educational resource offered by the institution, in a sense.

Power Players: social media keeps your organization relevant. Community engagement and community cultivation are gaining more and more ground in conversations and initiatives involving the future of museums. Social media is a step to help do this. Some of the best museums are already onto this fact enough to devote portions of their websites to social media communications. Being active in social media helps break the mental barrier that museums are slow-moving places that idolize the past and have little to do with the present or the future. The current types of social media (Facebook, Twitter, etc) may be trends, but there’s an argument that social media has already changed the way we communicate on the whole. Board members, Vice Presidents, and Presidents may not be doing their organization any favors by letting them fall behind in current communication methods. In fact, social media is generally low resource– why not rise to the top if you can?

Organizations that do not acknowledge the interconnectivity that social media provides among departments may function less efficiently and effectively than organizations that embrace this new way in which much of the world communicates. Social media doesn’t need to leave the Marketing Department (and arguably shouldn’t), but this idea that social media doesn’t play a role in individual departments or the institution as a whole as it relates to the broader community? That, I think, must leave as organizations prepare for the future.

It requires a thought change, or a breaking down of a vertical ladder. In order for social media to work best for museums and cultural nonprofits, then everyone must work together to maximize the resource because it blurs the lines between so many departments. As a whole, businesses are becoming more organic and interconnected. Maybe social media can be the catalyst that brings this kind of organizational change to museums so that we, too, may function more efficiently and reap the benefits of this kind of collaborative culture.

Posted on by Colleen Dilenschneider in Community Engagement, Digital Connectivity, Nonprofit Marketing, Trends 9 Comments

5 Reasons to Always Be Thinking Like a Graduate Student

I’ll be honest: when I left my full-time gig at the Science Center in order to become a full-time graduate student last year, I was terrified by how this change would alter my own viewpoints and how I am perceived as a professional. I was concerned that I wouldn’t be taken as seriously if a majority of my time (the “full-time” part) was spent studying sector management as opposed to actively working in the sector.

Even as I am halfway into my graduate school experience, I can already look back and say that I had a right to be as terrified as anyone undergoing a big change (especially when thinking that my experience might be like this)– but I’d never take back the change in perspective that I’ve undergone for the time-being. I know full-well that by this time next year, the status will switch back and I will return to the full-time working world (oh, the magic of a professional degree; the point is to go back). But I will always understand the importance of thinking like a graduate student. Here’s why:

 

1) It forces you to see the big picture. There are things going on in every industry and the way we do business is always evolving. Currently social media, communication,  soft skills, and Gen Y’s public service motivation are shaking things up in the nonprofit world, but even after those things run their course, there will be something else. When you are a graduate student you see these things– and what’s more: you see their collective effect on the industry because you spend nearly every day piecing together the puzzle. Thinking like this is extremely valuable because it helps you to mentally tackle many sector problems at once, and scientifically, this kind of thinking helps build up solutions more creatively than tackling one at a time– which is often done in a working environment. Thinking like a graduate student in this sense means always keeping an eye on the bigger picture of the industry as a whole, and it will result in creative solutions and a more complete understanding of where your difficulties lie.

 

2) Grad students have built-in microscopes or telescopes. That’s like having science tools built into their brains (for a few years), folks! This is directly related to point #1. People often joke that grad students always think what they are doing is important, even though it’s not. What’s really happening here (and the reason we grad students think what we’re uncovering is so important) is that we have a different perspective. As mentioned above, in professional degrees, we zoom out on the sector. Academic degrees tend to zoom in on a part of the sector. Either way, grad students are thinking in a way that is not common in workplace environments (whether it’s with their internal microscopes or a telescopes). Thinking differently spawns innovation. Grad students see something non-graduate students don’t see (and often vice-versa). There’s terrific potential here. When faced with a problem after graduate school, I’ll strap my telescope back on and see if I can think about things differently.

 

3) It makes you aware of your own strengths and interests. In graduate school, you can pursue your own interests within your degree. Beyond MPA student, I have no role defining my duties in one specific area (I can choose as I go). There is a lot of freedom in these programs to make yourself an expert on whatever strikes your interest. Similarly, in graduate school you must do everything from public presentations, to writing case studies, to leading debates, to drawing graphs to illustrate possible solutions to market failures. You learn quickly where you shine… and also where you stink. The bottom line lesson here, however, is to keep exploring and taking up new challenges in the working world. It may lead you to interesting solutions to problems. And trying new things helps you learn a lot more about yourself and how you handle certain situations– it’s teaching me a lot at any rate!

 

4) It gives you a feeling of purpose (which helps you live longer and makes you better at your job). I have two years while I’m obtaining my degree to challenge perspectives, share crazy ideas freely, and sink my teeth into the sector. I feel a sense of purpose when exploring skills required to improve the sector. Feeling a sense of purpose does more than reduce your risk of getting Alzheimer’s and help prevent depression. It actually makes you live longer. Studies have shown that purpose motivates us to accomplish things and grad students spend two years (or more) devoted to developing their purpose and career goals so that they can work hard for you (or themselves) after they graduate. What can people who aren’t in graduate school do to develop this mindset? Make time to focus on what you are doing and why.

 

5) It keeps you humble. Folks tend to feel like they are improving in their careers based on how many people are reporting to them throughout the years– or at least I felt this way a bit before I came to grad school. Now,  nobody reports to me. I study with a lot of accomplished people and I take classes from distinguished professors. This is humbling. Also, full-time graduate students often take a financial hit to attend school (even if they are employed by the university or working a part-time job– or in my case, both). I’ve worked in hierarchical environments and I’ve started at the very bottom– but being broke, living on ideas, and being surrounded by thought-leaders is every bit as humbling as it is romantic and drive-inspiring. I will strive to keep this perspective and treat everyone as an accomplished classmate, regardless of their background or experience. Good ideas come from everywhere, and there’s no need to get cocky about my own.

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 1 Comment

Social Media in Museums: The Best Devote Their Websites To It

Museums are placing higher priority on engagement. With the social media revolution upon us and nonprofits’ growing reputations for utilizing social media to build connections and share stories, it’s no wonder museums are turning into community centers. Nearly every museum has a link to Twitter or Facebook these days, but museums are actually doing much more to engage their audiences online.

To illustrate the growing importance of social media as a mechanism for creating connections and increasing community engagement, I’ve taken screen shots of the websites of three of America’s most visited and successful museums. I am highlighting not just traditional social media, but also media that is social (online collaboration, sharing of resources, technology in strengthening the community, etc).

– Smithsonian Institution’s National Museum of Natural History, or the most visited museum of 2009. (Washington D.C.)


  • Social media comes first: Links to Twitter, Facebook, YouTube, Flickr, and podcasts are accessible via the Natural History Museum’s homepage. In fact, this was the single most visited museum in the United States last year, and it is also one of the only museums in the top 25 most visited museums that gives social media such a prominent space on its homepage. This is most likely a case of correlation over causation, but if the most frequently visited museum in the country doesn’t put social media icons below the fold, why do so many museums make visitors scroll to the bottom of the page to see them?
  • Mobile applications are front and center: The most prominent item featured on the museum’s homepage is the announcement of a mobile application, MEanderthal, for iPhone and Android that highlights the museum’s Hall of Human Origins. The application is engaging, as it allows you to morph back in time to see what you might have looked like. Not only that, iPhone users can use iSmithsonian for free to get updates on museum happenings. This museum is successful, and places a strong emphasis on both engagement, and keeping up with the times.
  • Engaging community events that educate: This isn’t new for museums; there’s always interaction taking place. The museum is currently celebrating Savoring Sustainable Seafood, which features events that are open to the public and aim to engage the community. The Natural History Museum’s website is devoted to personal connections and accessibility.

– The Getty (Los Angeles, CA)

  • Community building through resource sharing: The Getty’s website doesn’t just supply museum information, it also serves as an online resource in education for parents and teachers. The website has ideas for art activities and lesson plans. Through these efforts, the museum shares it resources and strengthens the community.
  • Collaborative content: It might seem natural for art museums to view one another as competitors for visitors and donors- and perhaps they are- but Southern California’s art museums put their missions to inspire and educate first in the creation of a virtual exhibition. In this case (like the one above), the museum uses technology to build bridges and generally strengthen the community.
  • Blogs as a space for interaction: This popular museum understands the importance of allowing visitors to interact with the museum through blog comments. Moreover, the blog provides readers the opportunity to see what happens behind-the-scenes at the museum. Allowing folks to take a peek behind the curtain make The Getty more transparent, accessible, inviting, and gives a sense of trustworthiness.
  • Calendar of public programs: The inclusion of the calendar reminds website visitors that all the good stuff isn’t just online. In fact, the best stuff takes place within the museum. The calendar is an important inclusion here, as it puts a focus on experience and interaction.


– The Art Institute of Chicago (Chicago, IL)

  • INTERACT and creative engagement: The Art Institute of Chicago puts the bulk of its interaction in one place– on its own page off of a tab on the homepage between members and shop. And this page really does include many links to social media, and media that is social. There’s even a My Collections feature that allows users to log-in (a great measurement for engagement) and build their own virtual art collections. Curious Corner features fun and educational online games for kids. A person could spend hours on this interact tab of the website (Truth be told, I may have gotten caught up in it a time or two…)
  • Microblogging may be worth fitting on the page: The museum’s twitter stream is shown on the site. Not only that, the Twitter stream shows pictures of the folks/organizations with which the Art Institute is communicating. Like the blog at The Getty, the use of this social media tool puts a voice to the institution and makes it appear more personable, trustworthy, and transparent.
  • A way to learn more: It’s not new to highlight a sign-up for an organization’s e-newsletter on a site, but the simple act asks the visitor for engagement and lets them know that the organization is an evolving entity with more to say!

If the best of the best museums place a high priority on engaging audiences through media and technology, then there may be a lesson here for smaller museums struggling with whether or not to delve into social media. The key may be to start thinking about the internet as a flexible medium through which to connect with visitors.

Posted on by Colleen Dilenschneider in Digital Connectivity, Nonprofit Marketing, Trends 8 Comments

Keep The Ride Alive- A Tradition to Celebrate the Power of the Individual

Daisy Keeps the Ride Alive this year in Bloomfield Hills, MI.

‘We are called a nation of inventors. And we are. We could still claim that title and wear its loftiest honors if we had stopped with the first thing we ever invented, which was human liberty.” – Mark Twain

On the April 18, 1775, Paul Revere and other riders set out to warn American farmers and villagers that the time had come to fight for freedom. As individuals, these riders combined to help launch our country’s quest for independence – an independence that gave each of us the opportunity and freedom to engage our own individual “rides” that can make a difference.

So on April 18th, we salute Paul Revere and the others who fought for our freedom. They demonstrated the power and potential of a single individual.

Since 1997, on April 18th, people all over the country and around the world have celebrated Paul Revere’s ride by wearing the KEEP THE RIDE ALIVE T-shirt. On April 18, 2010 look for people wearing shirts with “KEEP THE RIDE ALIVE ALIVE” in black letters on the front and “235 YEARS” on the back – with a black and white picture of the traditional bald eagle… and remember to keep your own ride alive.

When my family started this symbolic shirt-wearing tradition in 1997, we made and distributed only 9 shirts with iron-on letters. From that day onward, the tradition has been growing. My family now makes and distributes over 300 free shirts to willing participants each year. Shirts run out quickly, and often folks in our high schools and colleges have made their own shirts with fabric markers to celebrate the day when supplies ran low.

During my college years, a majority of the shirts were worn on The University of Chicago campus with large amounts often found at the University of Notre Dame and the University of Wisconsin-Madison campuses (where my brother and sister attend(ed) school). Since our college friends have dispersed, the tradition has made even wider impact– with shirts being worn in nearly every state in the U.S. (including Paul Revere’s House in Boston) and beyond to Canada, Scotland, Japan, Dubai, and other countries.

The tradition is not meant to be political– but rather patriotic and a collective celebration of the important role that each individual plays in the world. I want to share it with my readers here at Know Your Own Bone because I believe that in order for people to be their best and contribute to the evolving world, they must understand and celebrate their individual worth.


Henderson House Keeping the Ride Alive, 2004

Alpha Omicron Pi Keeping the Ride Alive, 2005

Folks caught walking around campus, 2006.

A few ladies keeping the Ride Alive in 2007

Keeping the Ride Alive during Seder dinner in Seattle in 2008

Keep The Ride Alive Shirts from 1998 – 2010 laid out on Jackie Wild's bed in Wichita, KS.

Happy Paul Revere Day, readers! Please take a moment today to think about how you have contributed, not only to moving along the nonprofit and museum worlds, but about the impact you make every day in the lives of loved ones, and the greater context of your community.

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 1 Comment

The Nonprofit Manifesto for Generation Y Leaders

USC Price MPA

Attributes of Generation Y will shape the nonprofit sector as oldest members of the generation turn 30 and take up more powerful positions in organizations. Just for fun, I’ve combined some of my generation’s stereotypical characteristics to create a little manifesto for generation Y nonprofit leaders. I present (trumpets, please):

1. Thou shalt question perceived sector constraints and manage according to what is best for my organization

I will manage my organization with an eye for each unique situation, and I will not back down when perceived sector constraints stand in the way of progress in achieving a social mission. I will channel the entrepreneurial spirit of my generation and nontraditional leadership skills in order to come up with creative solutions. I will consider accepting high administrative costs if it will bring me better leaders and that is what I need. I will produce products and sell them to support a mission. I will employ business best practices suitable for my situation. Above all, I will ask, “Why not?”

 

2. Thou shalt manage with professionalism but understand the importance of soft skills

I will lead with compassion, kindness, professionalism and a strong sense of morality. I will not let my feelings jeopardize what is best for the organization or let things slide for employees just because it is a nonprofit organization. I understand the growing importance of soft skills. I will combine hard and soft skills to cultivate a culture of both compassion and professionalism.

 

3. We shall remain the sector of interpersonal relationships under my watch

I will share my organization’s mission and the captivating stories of the communities I serve. I am civic-minded and social, and will create and develop personal relationships with individuals who share the desire to improve these communities. I will be driven, passionate, imaginative, hopeful, and ambitious within reason.  My demonstration of this sincerity will contribute to the fire of the sector as a whole.

 

4. Thou shalt realize that I do not own social change

My generation understands that what matters is getting the job done in achieving a social mission. My organization and even the nonprofit sector itself does not own social change. When I do contribute to change, I understand that often credit belongs not only to myself, but to employees, donors, volunteers, corporations, and often entire communities. Often, the private and public sector are just as capable of serving social missions as the nonprofit sector, and can effectively evoke positive change. For me and my generation, making a difference is important, regardless of sector.

 

5. I am not better than anyone else because I am motivated by public service.

I derive utility by helping others. I understand that some individuals do not share the same primary motivation, and I respect this. Many individuals working in the private sector do, indeed, want to help others, and they will become some of my organization’s most valuable donors and terrific friends.

 

6. Thou shalt always be brainstorming

I will be constantly thinking of ways to make my organization more efficient and brainstorming innovative ideas. I understand that brainstorming may produce many unwise ideas that I shall not act upon, but great possibilities arise from brainstorming as well. I will read blogs, utilize the internet, and engage my networks in coming up with creative solutions to problems facing my nonprofit organization. I will utilize my spirit of collaboration to work with others to come up with new ideas.

 

7. Thou shalt expect employees to take time to rest

The nonprofit sector is strongly associated with burnout, but I will change this because I understand the importance of work-life balance. Giving employees adequate rest, reward, and relaxation will make them happier and clear their minds so that they may produce higher quality ideas. Allocating time for my personal life makes me a better, happier leader and I understand and expect that employees need this time as well. I will be sensitive to burnout.

 

8. Thou shalt bring an understanding of social media to the table

I am part of the first generation raised with computers, and I understand the importance of generally keeping up with technological advances. Social media and online marketing skills are of growing importance in nonprofit organizations in this day and age. Staff and board members can generally look to me for guidance in understanding social media.

 

9. Thou shalt seek mentors in every organization

I believe that older employees have valuable wisdom to share, and I will actively seek their guidance. Especially in nonprofit organizations, I count on older employees to pass along the culture and unspoken ideals upon which the organization was founded. I respect this culture, and I will handle it with care– even if it must be transformed for the good of the organization. I believe that there is much to be learned from older employees and I am appreciative of their mentorship.

 

10. Thou shalt understand that the world is always changing and that sector practices must evolve according to those changes

I understand that working in the nonprofit sector is not easy.  There will be ups and downs in every organization and throughout the sector. Some predict that we will face a severe 2016 leadership deficit. Others predict that increasing CEO salaries will bring better leaders to the sector. Whatever the future brings, I will summon my talents to tackle problems facing not only my organization, but the sector as a whole.

Do you agree, disagree, have points to add, or just want to give your seal of approval? Please share in the comment section!

 

Interested in getting blog posts, tips, and some silly social media geekery periodically delivered in your Facebook newsfeed? Like my Facebook page (or ) Or for more regular sharing of nonprofit marketing information, follow me on Twitter

Posted on by Colleen Dilenschneider in Millennials, Nonprofit Marketing 8 Comments

How to Lead with Empathy: Read Fiction

It’s no surprise that great change-makers and business leaders (like Barack Obama, Bill Gates, and Nelson Mandela), when asked about their favorite book, say something like “The Great Gatsby” rather than “How to Make Friends and Influence People.” Perhaps this is because fiction influences people in its own right; it makes readers better leaders.

Looking to hone your leadership skills? Here are five reasons why you should pick up a work of fiction:

 

Hemingway's 'For Whom the Bell Tolls' is a favorite book of President Barack Obama and Vice President Joe Biden.

1. Fiction helps you understand other people’s emotions.

A study by the Journal of Research in Personality uncovered that readers of narrative fiction score highly on tests of empathy and social acumen. Not only that, but they score more highly on tests involving social reasoning . This kind of skill allows great leaders to connect with others on an emotional level, and it provides them with the emotional basis to tell compelling stories that engage others.

 

2. Fiction increases social ability.

Reading fiction puts you in somebody else’s head, and studies show that this is good practice for us in our ability to relate— not just to people on a one-on-one level– but to groups and in differing social situations. Fiction provides information on how and why people react to combinations of social forces, and by putting ourselves in the mind of the main character, we are challenging our own perspectives. This skill comes in handy for every leader, but you can imagine that a politician without high levels of emotional intelligence and with a less-than-perfect ability to maneuver socially might not retain favorable polls for very long.

 

3. Fiction enriches brain functioning.

Of all of our organs, the brain is the only one that will continue to grow and function if we nourish it properly. Reading fiction provides your brain with new scenarios that buff up our brains. And fiction gets us more involved than you might think: our brains are responsible for constructing the voices, appearances, gestures, and even smells of characters and scenes in novels. When we watch a play or see a film, many of these interpretations are resolved for us– so here’s a brain-enriching tip: read the book before you see the movie.

 

'War and Peace' became Nelson Mandela's favorite book when he read it during his years in prison in South Africa.

Nelson Mandela first read his favorite book, 'War and Peace,' while in prison in South Africa.

4. Fiction makes you more creative.

According to research conducted at Emory University, the brain’s reward pathways respond more strongly to unexpected stimuli rather than expected stimuli. Fiction, more so than other genres of literature, provides the most unexpected stimuli. Readers’ brains light up as they face new scenarios. Being exposed to these kinds of creative forces teaches our minds to think and act creatively in return. Want to perfect your creative problem-solving skills? Studies say that detective fiction will help.

 

5. Fiction makes you smarter. Fiction makes you smarter in two ways. First, reading has been shown to increase vocabulary and vocabulary is arguably the best single predictor of occupational success. Second, fiction exposes you to different time periods and cultures. It’s impossible to read The Great Gatsby without getting a sense of the prosperity of the roaring twenties in America. The Grapes of Wrath takes readers back to the Great Depression. Not only do readers get a professionally beneficial dose of vocabulary by reading fiction, but they also get an engaging history lesson and taste of other cultures.

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 1 Comment

Got a Minute? 3 Exercises to Make You a Better Leader

leadership

image from www.b2binternational.com

The single most frequently discussed concept in my graduate courses thus far is the concept of leadership– positive and effective public leadership, to be (only slightly more) specific. The lessons I’m learning, however, apply to all leaders- regardless of sector.

Good leadership is one of those concepts that, I’ll admit, seems a bit fuzzy. Who doesn’t have ideas about what makes a good leader? Trust, respect, confidence, ethics… The truth is, the concept runs much deeper, and it’s easier to recognize a good leader than it is to describe how to be one– especially in a public management role in which leaders must effectively be both creatures and creators of their work environments.

In an effort spread the wealth and celebrate individual leadership, I’d like to share three incredibly useful exercises that I’ve learned in my first three weeks in graduate school. All three exercises helped me to identify my goals and values so that I may serve as an effective lifelong leader.

 

1. Write a Personal Mission Statement

This is not a new exercise, but it’s an important one. Writing a personal mission statement requires thinking about your personal goals and desires. This is very different from an elevator speech; a personal mission statement is about you and your own values as they relate to your desired long-term career (not necessarily the job you’re currently in). Though I’ve found it particularly beneficial to have this articulation of my interest in achieving my career goals, personal mission statements are for the creator alone. They don’t need to be professional, and you don’t need to share your personal mission statement if you wouldn’t like to do so. Writing a personal mission statement will help you to focus on your goals and priorities.

  • Exercise: Mission statements generally describe the purpose of an institution or, in our case, an individual. Get out a scratch piece of paper and start drafting your own personal mission statement. Here are a few great questions to ask yourself before writing your mission statement. Having trouble getting started? Check out this website.

 

2. Identify your Core Values

Professor Richard F. Callahan introduced this exercise at a recent Graduate Policy Administration Committee Strategic Planning Meeting. It’s a simple exercise with a big personal impact. Since completing this short task, I’ve reflected on my core values daily and I am much more aware of my decisions to adhere to them.

  • Exercise: Make a list of all of the core values that you can imagine. These are usually one-word values such as respect, integrity, loyalty, commitment, service, contribution, generosity, etc. You may be well acquainted with the concept of core values, as many organizations and corporations are very straightforward with their core values and often frame the words in conference rooms or list them at the top of meeting agendas. Once you’ve come up with a nice, long list of core values, pick three (and only three) that you feel illustrate your own personal core values.

 

3. Understand your Unenforceables

I was lucky enough to attend a talk presented by the incredible Bob Stone earlier this week within USC’s School of Policy, Planning and Development, and it proved to be the best lesson on leadership that I’ve had the opportunity to come across. This great civil servant was bursting with personal anecdotes and life lessons. Among them was the lesson to understand your own unenforceables. What are those, you ask? In 1924, John Fletcher Moulton identified three realms of human behavior: (1) Free will. (2) Obedience to the enforceable. (3) Obedience to the unenforceable. Obedience to the enforceable is synonymous with obedience to the law. Obedience to the unenforceable is obedience to our own personal values and the ethics which shape our decisions as leaders.

  • Exercise: Identify 10 of your own unspoken “laws” to which you adhere for your own reasons. Perhaps they are based on life experiences or values that were instilled within you by your parents. Some examples of personal unenforceables might be “Do unto others as you would have them do unto you,” or “play by the rules.” Others may be, “speak knowledge to power,” “a friend in need is a friend, indeed,” or “it’s what’s inside that counts.” No matter what your governing principles are, write them down. Getting your own framework of values out on paper will give you insight into your own leadership style. We have a good sense of governmental laws, but it’s even more important to have a sense of your own unspoken laws by which you live your life and make decisions.
Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 3 Comments

5 Reasons to be Proud That You Majored in English

I’ve always been baffled about why the English major gets such a bad rep. Perhaps this is because it’s an open-ended degree that requires the recipient to ask him or herself, “what would I like to do with these skills I have acquired?” rather than existing as a degree with a built-in career path like marketing, finance, or real estate. DegreeInEnglish

If you majored in English in college like I did, then you’re probably used to people asking you if you want to be a teacher… all of the time. While some English majors follow their own individual desire to work in education, teaching in secondary schools is actually only the third highest occupational field that employs individuals with only a B.A. in English. The first?  They are artists, broadcasters, writers, entertainers, and public relations specialists. The second? They are top and mid-level managers, executives and administrators. As I mentioned, teaching in secondary schools is the third occupational field shown on the list (and all teaching combined is only a bit more than one out of every ten English majors). Despite all of the occupations listed here, I’ve still heard time and again that there isn’t much that one can do with an English major.

Are these people crazy?!

For all of my Oscar-Wilde-reading, Shakespeare-reciting, Plato-referencing, journal-scribbling, fellow English majors out there in the professional world, here are 5 reasons why you can be proud that you received your undergraduate degree in English:

 

1. You are a good writer.

Being a good writer is one of the top ten most important skills that job candidates are encouraged to have in order to be competitive in the job market. Companies are looking for good writers, and there’s no question that English majors heading out into the workforce have this skill in the bag. It’s nearly impossible to succeed as an English major without being a good writer. Moreover,  students choosing this major probably really like writing. When you like something, you do it more often and the more you do something, the better you become.

 

2. You are an effective communicator

English majors tend to be overall successful communicators, which is why it makes sense that so many of us go on to work in media and communication. The major provides individuals with the critical thinking and public speaking skills required to excel in these positions. Even if you aren’t planning to work in communications, the argument has been made that oral communication competency is the most important skill for business students in the workplace. It may also go without saying that having keen communication skills is absolutely necessary in order to be a good manager in the workforce.

 

3. You are capable of processing complex ideas

English majors are well practiced in uncovering themes and complex ideas in texts. The kind of thinking that accompanies studying humanities grapples with both big ideas and details. Businesses and hiring managers acknowledge the benefits of this type of thinking. Ernest Suarez, professor and chairman of the English department at The Catholic University of America states in this article that, “Businesses tell us they like to hire English majors because they feel that they can think. They’ve got the writing and analytical skills they need. The rest they can be trained to learn. “

 

4. You understand people and are able to connect with them

We generally got to read a lot of fiction as English majors, which may have had a positive impact on our ability to connect with people. A study by the Journal of Research in Personality uncovered that frequent readers of narrative fiction score highly on tests of empathy and social acumen. Another study finds that people who read narrative fiction stories score higher on tests involving social reasoning skills than those who are assigned to read a non-fiction essay from the same magazine. This article sums it up, describing English majors as “outgoing, community-spirited individuals who strive to understand culture, society and human interactions.”

 

5. You are a philosopher, artist, editor, historian, and a provider-of-content.

I’ve based this last point off of a great blog post by Alex J. Tunny called, “In Defense of the English Major.” The wide array of texts that we study as English majors have introduced us to the traditions, values, and methods of thinking from various cultures and points in history. As general Jacks-of-all-Trades, we tend to know a thing or two about several different subjects. Check out this list of famous English majors. You may be surprised by the diversity of the career paths of the folks on this list. If you are an English major, though, you probably won’t be too surprised.

A Bachelor of Arts in English is an open-ended degree providing versatility that might scare folks who are hesitant to pave their own career paths. For those who are willing to take matters into their own hands, though, an English major provides students with skills that are critical in the workplace. Let’s continue to be proud of the skill set that we’ve acquired and keep proving to skeptical folks that English majors have the ability to succeed and excel both inside of the classroom and in the working world.

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 22 Comments

10 Reasons to Visit a Museum

Photo from commons.wikimedia.org

Sue at the Field Museum in Chicago. Photo from commons.wikimedia.org


Note:
Museums, in this article, include art, history, and specialty museums, science centers, zoos, aquariums, botanic gardens, arboretums, nature centers, historic sites and similar institutions.

 

1.  Museums make you feel good

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Times are tight in this economic climate, and it’s often easy to use a museum admission price as an excuse to stay at home. However, a recent study conducted by Harris Interactive finds that people are happier when they spend money on experiences rather than material purchases.  According to Leaf Van Boven, an Assistant Professor of Psychology at CU-Boulder,  experiences are shown to create more happiness than material goods because they provide positive personal reinterpretations over time. That is, as we revisit the memory of our trip to the museum, we have a tendency to psychologically weed out any negative memories (should there be any). Experiences, such as visiting a museum, can also become a meaningful part of ones identity and contribute to successful social relationships in a manner that material items cannot. So consider foregoing an outing for items that you may not need; going to the museum will make you happier in the long run.

 

2.  Museums make you smarter

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There is no doubt that a primary role of museums is to engage and educate the community.  Museum exhibits inspire interest in an area of study, item, time period, or an idea– but there’s more going on in museums in regard to education than one might think. Schools rely heavily on museums to enhance the their curriculum. The New York Museum Education Act, for example, aims to create a partnership between schools and cultural institutions to prepare students for the 21st century.  Galleries are becoming classrooms, and not just for kids. Even the museums themselves have interesting histories to inspire and educate visitors. It becomes nearly impossible to exit a museum without having gained any information or insight during your visit.

 

3.  Museums provide an effective way of learning

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Museums are examples of informal learning environments, which means they are devoted primarily to informal education — a lifelong process whereby individuals acquire attitudes, values, skills and knowledge from daily experience and the educative influences and resources in his or her environment. Even outside of museums, informal learning plays a pivotal role in how we take in the world around us. In fact, The U.S. Department of Labor estimates 70% or more of work-related learning occurs outside formal training.  A single visit to a museum can expose visitors to in-depth information on a subject, and the nature of the museum environment is one in which you can spend as much or as little time as you like exploring exhibits. The environment allows you to form your own unique experiences and take away information that interests you. Despite the success that museums have already had in educating visitors, there continue to be ongoing discussions among institutions in regard to increasing museums’ ability to connect through informal learning.

 

4.  Museums are community centers

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Museums are a lot more than collections of artifacts; they allow you to meet with neighbors, discuss thoughts and opinions, and become an active part of the community.  There have been yoga classes at MoMA and Rock Band Summer Camps at the Experience Music Project.  Museums are increasingly holding art chats, book signings, professional development classes, and even wine festivals and farmer’s markets. Something is going on everywhere– just pull up the web page of a local museum (or hop on their Facebook page) and see what they have to offer!

 

5.  Museums inspire

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Museums provide inspiration through personal connections with visitors, and not only on-site and through physical community outreach efforts; some even manage to connect through their social networks.  These kinds of personal memories created at museums do not expire. Please check out this lovely video on the personal impact of museums, created by the Greater Philadelphia Cultural Alliance & the American Association of Museums.

6.  Museums help bring change and development to communities

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Research has uncovered that creating community involvement is more about location than the activity at hand, and this kind of location-based learning (like the kind utilized in museums) is a trigger for change and development within the community. As museums are functioning more and more like community centers in providing access to current research and new ideas, they’ve become hot-spots for civic engagement. In museums, even (in some cases, especially) children are actively asked to take part in their communities. The promotion of education and the cultivation of conversation that are taking place in museums across the nation shapes and strengthens our neighborhoods.

7.  Museums are a great way to spend time with friends and family

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Museums provide a great excuse to spend time with friends and family in a positive way. Personal connections can be made with museums and also with family members during visits. A day at the museum often translates to a day spent with loved ones as fathers and mothers transform into tour guides, and the environment provides a shared learning experience. Want to take a date to a museum? Here’s how to do it

 

8.  A museum may be your next community partner or business endeavour

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It takes a lot of employees to help run America’s approximately 17,500 museums and it takes countless businesses and community partners to keep them functioning. Museums need everything from printing services, to video surveillance, to dino-glue– and they are inextricably woven into the web of American government and businesses. If you are not a direct business provider for a museum, you can get some great PR and possibly borrow an artifact or two for a big meeting if you are willing to contribute a monetary gift to a museum. Alternatively, you can follow the lead of these entrepreneurs who are creating their own museums. Or, at the very least, business men and entrepreneurs can trace the development of the National Museum of Entrepreneurship in Denver, and perhaps pay them a visit within the next few years.

 

9.  Museums are free… sometimes – but they all need your support to keep their doors open

Several museums nationwide offer free admission during specified hours or days of the week. Visit the website of your favorite museum to see if they feature something like this.  Perhaps more importantly, take a look at museum membership rates. Often, a membership pays itself off in as few as three annual visits to the museum. When a museum does NOT offer free admission, look into your heart. All museums need financial support in order to keep their doors open. If you like a visitor serving organization and you want to keep it around for decades to come (so that you may bring your great-grandchildren), make a donation or fill out that membership card with pride!

10.  There is a museum close to you.

According to the American Association of Museums (now the American Alliance of Museums since the original publication of this post)  museums average approximately 865 million visits per year or 2.3 million visits per day. That’s a lot of museum visits! It doesn’t hurt that there are museums in every state. To find one near you, try the Official Museum Directory. By conducting a search on the Internet, you may find some rather unusual and interesting museums worth checking out. From the Museum of Wooden Nickles in San Antonio, to the Asphault Museum in Rohnert Park, California, there is certainly something for everyone.

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 19 Comments

Words of Wisdom: 41 Inspirational Quotations for Young Nonprofit Leaders

I adore inspirational quotations– and I’ll admit that I have a rather silly habit of keeping long lists of my favorites.  After spending a considerable amount of time weeding through the bunch, I’m pleased to present 41 tidbits of advice from famous folks who know/knew a thing or two about leadership, determination, and putting your heart into something you’re just crazy about.

Please comment with your own favorite quotations to add to the list. I’d love to hear what gets you up and running, and doing what you do best!

“Always bear in mind that your own resolution to succeed is more important than any other.”
– Abraham Lincoln

“Don’t worry when you are not recognized, but strive to be worthy of recognition.”
– Abraham Lincoln

“We should be too big to take offense and too noble to give it.”
– Abraham Lincoln

“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein

“Try not to become a man of success but rather try to become a man of value.”
– Albert Einstein

“How wonderful it is that nobody need wait a single moment before starting to improve the world.”
– Anne Frank

“Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it’s only when you hitch your wagon to something larger than yourself that you realize your true potential.”
-Barack Obama

“If you’re walking down the right path and you’re willing to keep walking, eventually you’ll make progress.”
-Barack Obama

“When people go to work, they shouldn’t have to leave their hearts at home.”
– Betty Bender

“If you think you are too small to be effective, you have never been in bed with a mosquito.”
– Betty Reese

“If I were given the opportunity to present a gift to the next generation, it would be the ability for each individual to learn to laugh at himself.”
– Charles M. Schulz

“Unless someone like you cares a whole awful lot, nothing is going to get better.  It’s not.”
– Dr. Seuss

“It takes courage to grow up and become who you really are.”
– e. e. cummings

“The leadership instinct you are born with is the backbone. You develop the funny bone and the wishbone that go with it.”
– Elaine Agather

“Self-development is a higher duty than self-sacrifice.”
– Elizabeth Cady Stanton

“Bite off more than you can chew, then chew it.”
– Ella Williams

“I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen”
– Frank Lloyd Wright

”The important work of moving the world forward does not wait to be done by perfect men.”
– George Eliot

“I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.”
– Harry S. Truman

“Do not hire a man who does your work for money, but him who does it for love of it.”
– Henry David Thoreau

“If the laborer gets no more than the wages which his employer pays him, he is cheated, he cheats himself.”
– Henry David Thoreau

“Success usually comes to those who are too busy to be looking for it.”
– Henry David Thoreau

“When a dog runs at you, whistle for him”
– Henry David Thoreau

“Goodness is the only investment that never fails.”
– Henry David Thoreau

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
– John Quincy Adams

“Each of us has a spark of life inside us, and our highest endeavor ought to be to set off that spark in one another.”
– Kenny Ausubel

“What should young people do with their lives today? Many things, obviously. But the most daring thing is to create stable communities in which the terrible disease of loneliness can be cured.”
– Kurt Vonnegut

“A man’s character may be learned from the adjectives which he habitually uses in conversation.
– Mark Twain

“I’ve learned that you shouldn’t go through life with a catchers mitt on both hands.  You need to be able to throw something back.”
– Maya Angelou

“The world belongs to the energetic.”
– Ralph Waldo Emerson

“Enthusiasm is the mother of effort, and without it nothing great was ever achieved.”
– Ralph Waldo Emerson

“Do not be too timid and squeamish about your reactions. All life is an experiment. The more experiments you make the better.”
– Ralph Waldo Emerson

“Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.”
– Robert F. Kennedy

“Each generation goes further than the generation preceding it because it stands on the shoulders of that generation. You will have opportunities beyond anything we’ve ever known.”
– Ronald Reagan

“Find a need and fill it.”
– Ruth Stafford Peale

“We can always live on less when we have more to live for.”
– S. Stephen McKenney

“We must remember that one determined person can make a significant difference, and that a small group of determined people can change the course of history.”
– Sonia Johnson

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”
– Theodore Roosevelt

“Genius is one percent inspiration and ninety-nine percent perspiration.”
-Thomas Edison

“I’m a great believer in luck and I find the harder I work, the more I have of it.”
– Thomas Jefferson

“Leaders are people who do the right thing; managers are people who do things right.”
– Warren G. Bennis

Posted on by Colleen Dilenschneider in Miscellaneous, Nonprofit Marketing 41 Comments
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