Data suggest that some types of cultural organizations are perceived as more welcoming than others. Here’s how we could do better.
With missions to educate and inspire audiences, many visitor-serving organizations (e.g. museums, zoos, aquariums, theaters, symphonies, etc.) aim to serve low-income audiences in addition to their high-propensity visitors. So, just how good of a job are organizations doing when it comes to engaging lower-income audiences, and how can we make it even better? Attitude affinities are a way of quantifying how the market perceives an organization in terms of its hospitableness and attitudes towards certain types of visitors....Never miss the latest read on industry data and analysis.
Already have an account? Sign In