Some Nonprofits Are Overthinking Millennial Engagement (to Their Own Detriment)

Nonprofit executives are tricking themselves out of their own best practices. History repeats itself - even when it comes to engaging millennials.

I am thrilled to author a column in History News, a quarterly magazine put out by the American Association of State and Local History (AASLH) called “Generation Why.” This is the article from the Spring 2015 column. (You can check out the article in PDF format here.).  An increasing portion my work with visitor-serving organizations revolves around millennial engagement. In conversations, “millennial engagement” often predictably morphs into a discussion on “digital engagement.” And, this seems...