Happy New Year!
As 2011 draws to a close, I’ve been doing that all-too-typical “blogger thing” wherein I look back at all of the posts collected here and all of the terrific museum, nonprofit, and social technology professionals that I’ve had the opportunity to meet over the last year. I continue to be amazed by the power of social media to bring people together around ideas in an effort to bring an industry together and propel a whole sector forward.
It has been a very big year for me. I earned my masters degree (MPA) in Nonprofit Management and started working for an innovative company that supports nonprofits in a big way. My love for social media and online engagement has found a terrific home with this company specializing in predictive technology. I moved from Los Angeles to Chicago (It’s freezing here), but I travel very often and I spend more days visiting zoo, aquarium, and museum clients than I spend in my own bed. I would not change a thing. I’ve been blessed with publications, speaking engagements, and a terrific network of thought leaders. I am truly lucky to be immersed in such a powerful online community and to have such thought-provoking readers. It has been a big year for Know Your Own Bone, too. Starting it’s third year, this blog has more readership than ever, great circulation, and a talented tribe of readers and subscribers from the nonprofit, museum, and marketing world. Thanks for reading and being those folks, folks! To wrap up the calendar year, I’d like to share the fifteen most popular posts from 2011.
“Check out some of the classic, creative, charming, and kooky ways that zoos and aquariums are using social technology to make waves in their communities and beyond. I created this list in preparation for a talk at the Association of Zoos and Aquarium’s Mid-Year Meeting.” (March 10, 2011)
Though I know that I shouldn’t be, I’m always a bit surprised when more “personal” posts turn out to get the most readership and circulation. “Here are my favorite one-liner lessons/quotes on leadership from professors in graduate school.” (May 4, 2011)
“Here are two, stellar examples of museum CEOs with terrific personal brands. Both of these museum directors use their personal brands to their- and their institution’s- advantage…and they do it in different ways.” (December 12, 2011)
“Mark Zuckerberg has explained that Facebook is about to roll out some big changes and new features in the next few weeks. These big changes will affect how brands interact with people online, and change up the way that museums are connecting with the public. Here’s what Facebook’s changes mean for museums and visitor serving organizations.” (September 26, 2011)
“The occupation of curator was recently ranked one of The 50 Best Careers of 2011 by U.S. News and World Report. While we may find this true over the course of the next year, one thing becomes more and more certain as we continually embrace the information age: the role of the museum curator is changing.” (January 13, 2011)
I only wrote two posts with a personal bent this year and they both made this list! (Note to self: good lesson for 2012…) “The nonprofit sector is generally both under-respected and fiercely important. Like the city of Detroit, It’s worth more than the reputation that we bestow upon it. Aside from being unfairly judged, nonprofit work and the city of Detroit have a lot in common. Most importantly, they represent “the hardest thing.”‘ (February 8, 2011)
“Social media informs. It educates. It creates connections….So why aren’t fundraisers getting with these new tools like the marketers? Here are three easy, low-resource ways that social media can help museum development departments build connections and keep a pulse on donor engagement.” (April 26, 2011)
This post presents a case study that comes up frequently in my line of work. “In order for social media to be effective, institutions must place a great deal of trust in their online audiences. Here’s how the Shedd Aquarium displayed radical trust in order to win the hearts of online audiences in what could have otherwise been a PR crisis.” (July 5, 2011)
“Changes in the way we communicate and build networks due to social technology, combined with the growing influence of Generation Y in the workplace, have created a new force to be recognized by your organizations marketing and development departments: free agents. Is your organization utilizing these connected individuals?” (February 1, 2011)
“Understanding both the growing importance of Generation Y and online engagement are absolutely necessary in order for organizations to not only remain relevant, but to inspire individuals to create positive, social change. Extrapolating (completely independently) from the powerful points made in John Racanelli’s AZA keynote, Millennials and social media – both separately and combined- provide some not-so-secret sauce for moving organizations forward. Here’s how.” (November 14, 2011)
“If nurturing nonprofit networks creates high-impact nonprofits, then certainly nurturing nonprofiteer networks leads to even higher-impact nonprofits. On that note, these are four basic online resources for arming museum professionals with the social technology tools needed to embrace new media and encourage both social capital and sector innovation. ” (February 16, 2011)
“Generation Y. Millennials. Generation “Me.” The Obama Generation. However you identify these 20-somethings working in your museum, one thing’s for sure: We function differently than older generations in the workplace.” This article on the benefit of Generation Y in the museum workplace was written and published in the American Association of Museums May/June issue of Museum Magazine. Special thanks to Editor and Chief, Susan Breitkopf, for contacting me and also to Sushannah O’Donnell of AAM for her terrific edits. (May 12, 2011)
“Social technology plays a leading role in helping organizations meet more than half of the critical and famous ‘six practices of high-impact nonprofits’ outlined by Crutchfield and McLeod Grant in their celebrated Forces for Good. Chances are, social media will continue to evolve so that we can even better utilize social media to take on these critical functions to strengthen nonprofit organizations. Here’s how.” (March 1, 2011)
“Adopting social strategies- such as taking on innovative social media initiatives- requires tackling an amount of uncertainty. Here are 5 things that you need to know when developing and carrying out a social media strategy for a zoo, aquarium, or museum. Featuring cartoons by Tom Fishburne. ” (August 8, 2011)
“A hub is a place where social media links are directed and content is aggregated. Not to mention, having a hub is resourceful and it makes achieving online goals a whole lot easier. Here are six ways that your organization will benefit from having a social media hub.” (October 10, 2011)
About the author
MPA. Chief Market Engagement Officer at IMPACTS Research & Development. Nonprofit marketer, Generation Y museum, zoo & aquarium writer/speaker, web engagement geek, data nerd, marathoner, nomad, herbivore